Recommendations of Zhang Yin: Chinas Leading Woman Entrepreneur Case Solution

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Recommendations of Zhang Yin: Chinas Leading Woman Entrepreneur Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of various options, the company is advised to consider alternative 3. As alternative 3 would allow the company to broaden in international markets without any reduction in its local incomes and any wear and tear of its market position. By considering Alternative 3, the business might preserve its shop experience and brand uniqueness. It might likewise consider alternative 2 that might permit the company to access the markets without any possible financial investment. The business might pursue alternative 1 which would make it possible for the business to focus on possible global markets rather than the regional markets but as the company is extremely dependent on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the substantial decline in company's income. For that reason, the business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Zhang Yin: Chinas Leading Woman Entrepreneur Case Analysis Stores

The company has a long term market position in United States which can not be created quickly in the new markets. The alternative would help the company to expand in global markets along with the removal of concerns raised in its local markets related to its variety.

Pros:

• Exploration of brand-new international markets.
• Boost in profits from worldwide markets.
• Removal of concerns connected to variety.
• Profits diversification.
• Step towards being a strong worldwide brand.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competition.
• Distinctions in cultures could resulted in a failure of the brand particularly in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Zhang Yin: Chinas Leading Woman Entrepreneur Case Solution Stores

Alternative 2 consists of the intro of online market places through creating a proper business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might present a serious danger to the market share of business. The rivals are shifting towards click and Recommendations of Zhang Yin: Chinas Leading Woman Entrepreneur Case Solution shops with Gap presenting Piperline. This shift towards online markets might decrease the revenues for company. In this circumstance the business might consider presenting Click and Recommendations of Zhang Yin: Chinas Leading Woman Entrepreneur Case Analysis shops. These stores with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are offered as follows;

Pros:

• Low financial investment
• Minimizing competition threat
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Profits
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand name Individuality
• Elimination of the terrific shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to broaden towards the international markets without closing its domestic stores that adds to the major part of revenues of the business. The pros and cons connected to Alternative 3 are offered below;

Pros:

• Lowering competition hazard
• Access to the world markets
• Increasing the size of customer base
• Large Revenues
• Exploration of new global markets.
• Boost in revenue from international markets.
• Earnings diversity.
• Step towards being a strong global brand name.

Cons:

• Continuation of concerns related to diversity.
• Differences in cultures might led to a failure of the brand name particularly in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to acquire market share.



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