Porter's 5 Forces analysis of Zhang Yin: Chinas Leading Woman Entrepreneur Case Analysis

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Porter's 5 Forces analysis of Zhang Yin: Chinas Leading Woman Entrepreneur Case Study Analysis

A Porter's 5 Forces analysis of Zhang Yin: Chinas Leading Woman Entrepreneur Case Analysis might be conducted to design various methods utilizing the strengths of the company to get chances, get rid of weaknesses and to reduce the dangers. It might also be utilized to assess that how certain weaknesses withstand particular opportunities and increase the threats. The techniques prepared utilizing the Porter's 5 Forces analysis of Zhang Yin: Chinas Leading Woman Entrepreneur Case Solution are given as follows;
• Utilization of strong worldwide brand position and funds in broadening towards potential markets.
• Special brand name experience could assist the business to better position itself in new markets.
• Resistance in growth in the potential international markets encouraging variety.
• High prices restricts the growth in numerous Asian and African nations with low per capita income.
• Strong brand recognition, non-traditional methods of marketing and the special brand experience might be utilized to decrease the risk from possible customers.
• Stringent appearance policies might caused the customer shift towards Victoria with high social responsibility.
• Restricted target audience could resulted in a decrease in the overall market share of the business.
These methods might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Zhang Yin: Chinas Leading Woman Entrepreneur Case Analysis might be performed to assess the availability of financial resources to the business that could be utilized in growth towards international markets. The financial position of the company might be examined by using the data given in the case Exhibition 1. The ratios that could be considered in financial performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has an affordable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not seems to be prospective and the company must put efforts in increasing its earnings along with lowering its functional expenses to increase its profit margins.

Porter's 5 Forces analysis of Zhang Yin: Chinas Leading Woman Entrepreneur Case Solution

Segmentation

The division analysis consists of the analysis of various organisation sections of the company in domestic and the international, markets. The majority of the business's Physical stores lie in United States consisting of above 500 stores in nearly each of the state of United States. However, the business has likewise a global existence in 8 various nations with its greatest variety of shops located in UK i.e. 21. The companyhas a total of 54 shops in global markets that is most likely the 10% of its stores in the United States. It suggests that majority of the revenues of the business come from the local markets. Moreover, the business is considering to broaden its stores into 7 more European and Asian countries. A chart showing the presence of the business in different global markets is given in the Appendix 2.

Targeting

The business targets its clothes brand name to the young, tall and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for various differences in the business connected to its competitors. For example, the business hires excellent looking males and females for its stores and follows a stringent look policy to keep attraction of attractive people towards its stores and offer a distinct brand experience.

Positioning

The company has placed its brand name as a high-end brand name targeting only a specific market sector. The business with its non-traditional methods of marketing through models and agents posters its brand name image as a luxury clothes brand targeted to the cool and good-looking personalities in society. Although, this market position attracts various elite people towards the brand name however it harms the business's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Zhang Yin: Chinas Leading Woman Entrepreneur Case Help faces a great deal of competitors in the market with the presence of various number of competitors in the market. A chart showing the close rivals along with their characteristics and the marketing technique is given in. it could be seen that the American Eagle Outfitters is considered to be the strongest competitors for business with its marketing strategy associated to the tv shows. Moreover, Space is also considered to be a potential competitor in regional in addition to in global; markets as the business is considering to shift in the international markets. Along with it, Zhang Yin: Chinas Leading Woman Entrepreneur Case Study Analysis. with its versatile rates strategy and the Victoria's Street with its strong social status position a severe risk to the existing market share of the Porter's 5 Forces analysis of Zhang Yin: Chinas Leading Woman Entrepreneur Case Analysis.

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