Recommendations of Zhang Yin Chinas Leading Woman Entrepreneur Case Help

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Recommendations of Zhang Yin Chinas Leading Woman Entrepreneur Case Study Help

On the basis of above internal and external analysis of the business together with the evaluation of various options, the company is advised to think about alternative 3. As alternative 3 would permit the company to expand in global markets with no reduction in its local incomes and any deterioration of its market position. By thinking about Alternative 3, the company could keep its shop experience and brand uniqueness. Nevertheless, it might also think about alternative 2 that might enable the business to access the marketplaces with no potential financial investment. Although, the company could pursue alternative 1 which would make it possible for the company to concentrate on possible international markets instead of the regional markets however as the company is highly dependent on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would lead to the significant decline in business's earnings. Therefore, the business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Zhang Yin Chinas Leading Woman Entrepreneur Case Solution Stores

The business has a long term market position in United States which can not be created soon in the new markets. The choice would help the company to broaden in worldwide markets along with the removal of problems raised in its local markets related to its variety.

Pros:

• Exploration of new international markets.
• Increase in profits from global markets.
• Removal of concerns associated with variety.
• Profits diversification.
• Step towards being a strong global brand.

Cons:

• Loss of substantial earnings from the local markets.
• Increase in competitors.
• Differences in cultures might led to a failure of the brand particularly in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Zhang Yin Chinas Leading Woman Entrepreneur Case Analysis Stores

Alternative 2 consists of the intro of online market places through creating a correct company's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might posture a severe threat to the marketplace share of business. The competitors are shifting towards click and Recommendations of Zhang Yin Chinas Leading Woman Entrepreneur Case Analysis stores with Space introducing Piperline. This shift towards online markets could decrease the incomes for company. In this scenario the business could consider introducing Click and Recommendations of Zhang Yin Chinas Leading Woman Entrepreneur Case Solution stores. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops. The pros and cons of option 2 are offered as follows;

Pros:

• Low investment
• Reducing competitors threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Removal of brand Originality
• Elimination of the fantastic store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to expand towards the worldwide markets without closing its domestic stores that contributes to the huge part of incomes of the company. The benefits and drawbacks related to Alternative 3 are offered below;

Pros:

• Minimizing competition threat
• Access to the world markets
• Expanding consumer base
• Large Incomes
• Exploration of brand-new worldwide markets.
• Increase in profits from international markets.
• Revenue diversity.
• Step towards being a strong global brand name.

Cons:

• Extension of issues connected to diversity.
• Differences in cultures could led to a failure of the brand specifically in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenses to gain market share.



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