Recommendations of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Solution

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Recommendations of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of numerous alternatives, the business is recommended to think about alternative 3. As alternative 3 would permit the company to broaden in worldwide markets without any reduction in its regional earnings and any degeneration of its market position. The business could pursue alternative 1 which would make it possible for the business to focus on prospective global markets rather than the local markets but as the company is extremely dependent on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the significant decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Solution Stores

Expansion towards international markets through opening brand-new shops in other Europe and Asian nations with closing domestic shops is although a good option for increasing the international existence of the business. The closing of domestic shops might extremely impact the incomes of the firm as above 90% of its stores are located locally and closing those shops would eventually decrease the earnings of the company. The company has a long term market position in United States which can not be produced soon in the new markets. The alternative would assist the company to broaden in global markets along with the removal of concerns raised in its regional markets associated with its variety. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Exploration of new worldwide markets.
• Boost in earnings from worldwide markets.
• Elimination of problems connected to diversity.
• Revenue diversity.
• Step towards being a strong international brand.

Cons:

• Loss of comprehensive earnings from the local markets.
• Boost in competition.
• Differences in cultures could led to a failure of the brand name specifically in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could posture a severe threat to the market share of business. In this scenario the business could consider presenting Click and Recommendations of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Help shops. These shops with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competitors threat
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Large Profits
• Low Operating Expense
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Removal of brand Individuality
• Removal of the great shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the major part of profits of the business. The advantages and disadvantages associated with Alternative 3 are provided listed below;

Pros:

• Lowering competition threat
• Access to the world markets
• Enlarging customer base
• Large Incomes
• Exploration of brand-new international markets.
• Increase in income from international markets.
• Income diversity.
• Action towards being a strong international brand.

Cons:

• Continuation of issues related to diversity.
• Differences in cultures could caused a failure of the brand particularly in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to gain market share.



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