Pestel Analysis of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Analysis

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Pestel Analysis of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Study Solution

Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the business tax rate, service tax rate and basic tax rate had declined which eventually had an influence on the growth of business revenues. This unexpected development in earnings will eventually increase the charitable activities in Canada in order to enhance the company image and to market himself in an ethical method.

Economical Factor:

Due to the global monetary crises in the year 2008 and 2009, the relative growth of Gross Domestic Product (GDP) rate in Canada had actually declined in the year 2012 form the year 2011. This declined does not provide the decrease in the per capita earnings of Canadian people in the year 2012 from the year 2011 but the development in per capita earnings have actually increased in reducing way which might not be the reason to the decrease in charitable activities because the per capita earnings had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has actually been chosen that the Pestel Analysis of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Solution will now target the elementary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their income is extremely low as they are dependent upon their moms and dads, delighted in the frozen treats and interested to provide the important donations for the better health of Pestel Analysis of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Solution of Canada.

Technological Factor:

Due to the technological improvement in Canada, the little and corporate companies will produce more in less expense which ultimately lead towards the expense conserving resulting in more earnings and margins which might lead towards the more involvement in the charitable activities and a yearly event such as Miracle Treat Day in orderto provide the important donations for the much better health of Pestel Analysis of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Solution of Canada.

Strategies:

There are 4 alternative techniques whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative methods are:

The crucial concerns facing by the business belong to the
1. Time restraint of 3 months to make and implement the method in Toronto, Canada
2. A continuous decrease in the collection of donations on annual basis
3. A decline in the per shop earnings in Toronto which have failed to raise contributions from here
4. A primary focus of Pestel Analysis of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Help Foundation is towards the advancement ofloyalty programs and the building of client relationships with potential customers of Miracle Reward Day
5. Some franchise owners are disappointing their desire to participate in an annual event day due to the believe that their participation in Miracle Reward Day are resulting in the reduction of the earnings in addition to the not any major change before and after profits of their firms and companies

PEST Analysis:


1. Franchise Incentives: By supplying the incentives to franchise owners, the hospital will have the ability to raise as much funds as possible to be created through a yearly occasion named Miracle Treat Day.
For this function, the hospital must start the Reward contest such as the first place prizeon the basis of the greatest contribution, second place prizeon the basis of the second greatest donation, third location prize on the basis of the third highest contribution, and much more. These rewards will motivate the franchise owners to take part more in the charitable activities in a yearly event of Wonder Treat Day.
2. Commitment Card: In order to develop and preserve more devoted consumers for Pestel Analysis of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Solution to supply the important donations for the much better health of Pestel Analysis of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Solution of Canada, the hospital must develop the loyalty card program for the blizzards to established commitment in clients.
3. Schools: For the purpose to get the rapid boost in variety of donations from the area of Toronto, hospital needs to consist of the variety of schools located in Toronto to participate inan yearly event such as Miracle Treat Dayto offer the important donations for the much better health of Pestel Analysis of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Analysis of Canada.
Email Marketing: Making use of Email marketing must be executed by the hospital to record the number of schools and franchise owners to participate in an annual event such as Wonder Reward Dayto supply the important donations for the much better health of Pestel Analysis of Warner Brothers Viral Marketing Strategy: The Dark Knight Campaign Case Solution of Canada.





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