Recommendations of Warner Brothers Viral Marketing Strategy The Dark Knight Campaign Case Help

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Recommendations of Warner Brothers Viral Marketing Strategy The Dark Knight Campaign Case Study Analysis

On the basis of above internal and external analysis of the business together with the assessment of different alternatives, the business is suggested to consider alternative 3. As alternative 3 would permit the company to expand in worldwide markets with no decrease in its local incomes and any degeneration of its market position. By considering Alternative 3, the company might maintain its shop experience and brand originality. It might also think about alternative 2 that might permit the company to access the markets without any possible investment. The business might pursue alternative 1 which would make it possible for the business to focus on possible global markets rather than the local markets but as the company is highly dependent on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the considerable decrease in business's profits. For that reason, the company is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Warner Brothers Viral Marketing Strategy The Dark Knight Campaign Case Analysis Stores

Growth towards worldwide markets through opening brand-new stores in other Europe and Asian nations with closing domestic shops is although a great choice for increasing the international presence of the business. However, the closing of domestic shops could highly affect the revenues of the firm as above 90% of its stores lie domestically and closing those shops would ultimately decrease the earnings of the company. The company has a long term market position in US which can not be created quickly in the brand-new markets. The option would assist the business to broaden in worldwide markets together with the removal of concerns raised in its local markets associated with its variety. The pros and Cons for Option 1 are listed below;

Pros:

• Exploration of new international markets.
• Boost in income from global markets.
• Removal of issues connected to diversity.
• Earnings diversification.
• Step towards being a strong worldwide brand.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures could caused a failure of the brand name specifically in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Warner Brothers Viral Marketing Strategy The Dark Knight Campaign Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could pose a serious danger to the market share of business. In this circumstance the company might think about presenting Click and Recommendations of Warner Brothers Viral Marketing Strategy The Dark Knight Campaign Case Help stores. These shops with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low financial investment
• Minimizing competition risk
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Profits
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Risk to the market position
• Elimination of brand Uniqueness
• Removal of the fantastic store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to broaden towards the worldwide markets without closing its domestic shops that adds to the huge part of profits of the business. The pros and cons associated with Alternative 3 are offered listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Increasing the size of customer base
• Big Revenues
• Expedition of new international markets.
• Boost in income from international markets.
• Income diversity.
• Step towards being a strong global brand name.

Cons:

• Extension of problems related to diversity.
• Differences in cultures could resulted in a failure of the brand particularly in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenses to gain market share.



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