Recommendations of Volkswagens Marketing Strategy In India Case Analysis

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Recommendations of Volkswagens Marketing Strategy In India Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of different alternatives, the company is advised to consider alternative 3. As alternative 3 would allow the business to expand in global markets without any decrease in its local profits and any deterioration of its market position. The company might pursue alternative 1 which would allow the business to focus on potential worldwide markets rather than the local markets but as the business is extremely reliant on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the significant decline in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Volkswagens Marketing Strategy In India Case Analysis Stores

The company has a long term market position in United States which can not be created quickly in the new markets. The alternative would help the business to expand in worldwide markets along with the elimination of problems raised in its regional markets related to its diversity.

Pros:

• Expedition of new worldwide markets.
• Increase in income from global markets.
• Elimination of problems associated with variety.
• Income diversity.
• Step towards being a strong international brand.

Cons:

• Loss of comprehensive incomes from the local markets.
• Boost in competitors.
• Differences in cultures could caused a failure of the brand name especially in Asian countries.
• Low earnings at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Volkswagens Marketing Strategy In India Case Solution Stores

Alternative 2 includes the intro of online market places through producing an appropriate business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could position an extreme hazard to the market share of company. Furthermore, the competitors are moving towards click and Recommendations of Volkswagens Marketing Strategy In India Case Analysis shops with Space presenting Piperline. This shift towards online markets might lower the profits for company. In this scenario the business might think about presenting Click and Recommendations of Volkswagens Marketing Strategy In India Case Help shops. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are given as follows;

Pros:

• Low investment
• Minimizing competition danger
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Earnings
• Low Operating Costs
• Easy new market entrance

Cons:

• Threat to the market position
• Elimination of brand name Originality
• Removal of the great shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to broaden towards the worldwide markets without closing its domestic shops that adds to the huge part of incomes of the company. The pros and cons related to Alternative 3 are provided listed below;

Pros:

• Decreasing competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Big Incomes
• Exploration of brand-new global markets.
• Increase in income from global markets.
• Profits diversity.
• Step towards being a strong global brand name.

Cons:

• Extension of issues connected to variety.
• Differences in cultures might resulted in a failure of the brand name especially in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to get market share.



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