Recommendations of Vodafone Essars Advertising Strategy: The Zoozoos Campaign Case Help

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Recommendations of Vodafone Essars Advertising Strategy: The Zoozoos Campaign Case Study Analysis

On the basis of above internal and external analysis of the company together with the evaluation of various options, the business is recommended to consider alternative 3. As alternative 3 would allow the business to expand in worldwide markets with no reduction in its regional revenues and any wear and tear of its market position. By thinking about Alternative 3, the company might preserve its store experience and brand name individuality. It could likewise think about alternative 2 that might enable the company to access the markets without any prospective financial investment. The business might pursue alternative 1 which would enable the company to focus on possible worldwide markets rather than the regional markets however as the company is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decrease in business's profits. For that reason, the business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Vodafone Essars Advertising Strategy: The Zoozoos Campaign Case Solution Stores

Expansion towards international markets through opening brand-new stores in other Europe and Asian countries with closing domestic stores is although an excellent option for increasing the global existence of the company. The closing of domestic shops could highly affect the revenues of the firm as above 90% of its stores are situated locally and closing those shops would ultimately lower the profits of the company. The company has a long term market position in US which can not be generated soon in the brand-new markets. The option would help the business to broaden in global markets along with the removal of concerns raised in its local markets associated with its diversity. The benefits and drawbacks for Alternative 1 are noted below;

Pros:

• Expedition of brand-new global markets.
• Boost in profits from worldwide markets.
• Elimination of problems connected to variety.
• Revenue diversification.
• Action towards being a strong global brand.

Cons:

• Loss of substantial revenues from the local markets.
• Boost in competitors.
• Differences in cultures might resulted in a failure of the brand name specifically in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Vodafone Essars Advertising Strategy: The Zoozoos Campaign Case Help Stores

Alternative 2 consists of the intro of online market locations through creating a correct business's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might present a severe danger to the market share of business. Additionally, the competitors are shifting towards click and Recommendations of Vodafone Essars Advertising Strategy: The Zoozoos Campaign Case Help stores with Gap presenting Piperline. This shift towards online markets might minimize the profits for business. In this circumstance the company could think about introducing Click and Recommendations of Vodafone Essars Advertising Strategy: The Zoozoos Campaign Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low investment
• Minimizing competition hazard
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the market position
• Elimination of brand Individuality
• Elimination of the terrific shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to expand towards the international markets without closing its domestic shops that contributes to the huge part of revenues of the business. The advantages and disadvantages related to Alternative 3 are provided listed below;

Pros:

• Minimizing competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Big Incomes
• Exploration of new worldwide markets.
• Boost in profits from worldwide markets.
• Income diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of concerns related to diversity.
• Distinctions in cultures could led to a failure of the brand name particularly in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to gain market share.



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