Recommendations of Vodafone Essars Advertising Strategy The Zoozoos Campaign Case Solution

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Recommendations of Vodafone Essars Advertising Strategy The Zoozoos Campaign Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of numerous alternatives, the business is advised to consider alternative 3. As alternative 3 would permit the business to broaden in worldwide markets without any decrease in its local profits and any degeneration of its market position. The business could pursue alternative 1 which would allow the business to focus on prospective international markets rather than the regional markets but as the company is extremely dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decrease in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Vodafone Essars Advertising Strategy The Zoozoos Campaign Case Analysis Stores

Expansion towards international markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a great choice for increasing the international presence of the company. Nevertheless, the closing of domestic stores could highly impact the incomes of the company as above 90% of its stores are located domestically and closing those shops would eventually lower the earnings of the company. Additionally, the business has a long term market position in United States which can not be produced soon in the new markets. The choice would assist the company to expand in worldwide markets along with the removal of problems raised in its regional markets connected to its variety. The pros and Cons for Option 1 are listed below;

Pros:

• Expedition of brand-new worldwide markets.
• Boost in income from global markets.
• Removal of concerns connected to variety.
• Income diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive incomes from the local markets.
• Boost in competition.
• Distinctions in cultures could led to a failure of the brand name especially in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Vodafone Essars Advertising Strategy The Zoozoos Campaign Case Analysis Stores

Alternative 2 consists of the intro of online market places through creating a correct business's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could pose an extreme risk to the marketplace share of business. The rivals are shifting towards click and Recommendations of Vodafone Essars Advertising Strategy The Zoozoos Campaign Case Solution shops with Space introducing Piperline. This shift towards online markets might decrease the earnings for company. In this circumstance the business could consider introducing Click and Recommendations of Vodafone Essars Advertising Strategy The Zoozoos Campaign Case Analysis stores. These stores with a low requirement of funds to settle would allow the business to reach global markets, without ending its domestic shops. The benefits and drawbacks of option 2 are offered as follows;

Pros:

• Low investment
• Reducing competitors threat
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Incomes
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the market position
• Elimination of brand name Uniqueness
• Removal of the fantastic shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to expand towards the global markets without closing its domestic shops that contributes to the major part of revenues of the business. The pros and cons related to Alternative 3 are provided below;

Pros:

• Lowering competition hazard
• Access to the world markets
• Expanding consumer base
• Large Revenues
• Exploration of new global markets.
• Increase in earnings from global markets.
• Profits diversification.
• Step towards being a strong international brand name.

Cons:

• Extension of concerns related to variety.
• Distinctions in cultures might caused a failure of the brand especially in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to get market share.



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