Recommendations of Unilevers Power Brands Strategy Case Help

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Recommendations of Unilevers Power Brands Strategy Case Study Help

On the basis of above internal and external analysis of the business along with the examination of various options, the business is recommended to think about alternative 3. As alternative 3 would enable the business to broaden in worldwide markets without any reduction in its regional revenues and any wear and tear of its market position. The business could pursue alternative 1 which would enable the company to focus on prospective international markets rather than the local markets however as the company is extremely reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decline in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Unilevers Power Brands Strategy Case Analysis Stores

The company has a long term market position in United States which can not be produced soon in the new markets. The option would help the business to expand in international markets along with the removal of problems raised in its local markets related to its diversity.

Pros:

• Exploration of brand-new international markets.
• Boost in profits from international markets.
• Elimination of concerns connected to diversity.
• Revenue diversification.
• Step towards being a strong international brand.

Cons:

• Loss of substantial profits from the local markets.
• Boost in competition.
• Differences in cultures could caused a failure of the brand specifically in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Unilevers Power Brands Strategy Case Help Stores

Alternative 2 includes the introduction of online market places through producing an appropriate business's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could position an extreme risk to the market share of company. Additionally, the competitors are shifting towards click and Recommendations of Unilevers Power Brands Strategy Case Help stores with Gap presenting Piperline. This shift towards online markets could reduce the revenues for company. In this scenario the business might think about presenting Click and Recommendations of Unilevers Power Brands Strategy Case Analysis stores. These stores with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic stores. The benefits and drawbacks of option 2 are given as follows;

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the market position
• Removal of brand Individuality
• Elimination of the excellent store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to expand towards the global markets without closing its domestic shops that adds to the huge part of incomes of the business. The pros and cons related to Alternative 3 are offered below;

Pros:

• Reducing competition danger
• Access to the world markets
• Enlarging customer base
• Big Revenues
• Exploration of brand-new global markets.
• Boost in earnings from global markets.
• Earnings diversification.
• Action towards being a strong international brand name.

Cons:

• Continuation of problems related to variety.
• Distinctions in cultures could led to a failure of the brand name especially in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to get market share.



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