Porter's 5 Forces analysis of Unilevers Power Brands Strategy Case Analysis

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Porter's 5 Forces analysis of Unilevers Power Brands Strategy Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Unilevers Power Brands Strategy Case Solution might be conducted to design various techniques utilizing the strengths of the business to get chances, conquer weak points and to minimize the hazards. It might also be used to evaluate that how particular weak points withstand specific chances and increase the dangers. The techniques drafted utilizing the Porter's 5 Forces analysis of Unilevers Power Brands Strategy Case Solution are provided as follows;
• Utilization of strong global brand name position and funds in expanding towards potential markets.
• Unique brand name experience might assist the business to much better position itself in brand-new markets.
• Resistance in growth in the possible global markets motivating diversity.
• High costs limits the expansion in different Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the unique brand experience could be made use of to reduce the danger from prospective customers.
• Strict look policies could led to the customer shift towards Victoria with high social responsibility.
• Limited target markets could resulted in a decline in the total market share of the business.
These strategies could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Unilevers Power Brands Strategy Case Help might be carried out to assess the availability of funds to the business that could be made use of in expansion towards global markets. The financial position of the business might be assessed by using the information given in the case Exhibition 1. The ratios that could be thought about in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has an affordable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not appears to be prospective and the company needs to put efforts in increasing its profits along with lowering its functional expenditures to increase its profit margins.

Porter's 5 Forces analysis of Unilevers Power Brands Strategy Case Analysis

Segmentation

Most of the company's Brick and Mortar shops are situated in United States including above 500 shops in nearly each of the state of United States. The business has also a worldwide presence in 8 different nations with its highest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is most likely the 10% of its stores in the US.

Targeting


The company targets its clothing brand to the young, tall and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for different differences in the company associated with its rivals. The business hires good looking males and women for its shops and follows a stringent look policy to preserve attraction of good-looking individuals towards its stores and offer an unique brand name experience.

Positioning


The company has placed its brand as a high-end brand name targeting only a specific market section. The business with its non-traditional methods of marketing through models and representatives posters its brand name image as a high-end clothes brand name targeted to the cool and good-looking characters in society. Although, this market position draws in various elite individuals towards the brand name but it hurts the company's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Unilevers Power Brands Strategy Case Analysis faces a lot of competitors in the market with the existence of different number of competitors in the market. Space is also thought about to be a prospective competitor in local as well as in global; markets as the company is thinking about to shift in the international markets.



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