Recommendations of Travel And Tourism In India: Focus On Innovation And Customer Experience Case Help

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Recommendations of Travel And Tourism In India: Focus On Innovation And Customer Experience Case Study Solution

On the basis of above internal and external analysis of the company along with the evaluation of various options, the company is suggested to consider alternative 3. As alternative 3 would allow the company to broaden in international markets without any reduction in its regional profits and any degeneration of its market position. The company might pursue alternative 1 which would make it possible for the company to focus on possible international markets rather than the regional markets but as the business is extremely reliant on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Travel And Tourism In India: Focus On Innovation And Customer Experience Case Help Stores

Expansion towards worldwide markets through opening new shops in other Europe and Asian nations with closing domestic shops is although an excellent option for increasing the global existence of the company. However, the closing of domestic shops could highly impact the revenues of the firm as above 90% of its shops lie locally and closing those shops would ultimately reduce the revenues of the firm. Furthermore, the business has a long term market position in US which can not be created quickly in the new markets. The choice would help the company to broaden in worldwide markets along with the elimination of problems raised in its local markets associated with its variety. The pros and Cons for Option 1 are listed below;

Pros:

• Exploration of new worldwide markets.
• Boost in profits from international markets.
• Removal of issues associated with diversity.
• Revenue diversification.
• Step towards being a strong international brand name.

Cons:

• Loss of substantial earnings from the regional markets.
• Increase in competitors.
• Distinctions in cultures might caused a failure of the brand specifically in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Travel And Tourism In India: Focus On Innovation And Customer Experience Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could present a severe threat to the market share of business. In this circumstance the business might consider introducing Click and Recommendations of Travel And Tourism In India: Focus On Innovation And Customer Experience Case Help stores. These stores with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Incomes
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Threat to the marketplace position
• Removal of brand name Uniqueness
• Elimination of the excellent store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to broaden towards the global markets without closing its domestic stores that contributes to the huge part of revenues of the business. The pros and cons associated with Alternative 3 are provided listed below;

Pros:

• Decreasing competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Large Revenues
• Expedition of brand-new worldwide markets.
• Boost in income from global markets.
• Earnings diversity.
• Step towards being a strong global brand.

Cons:

• Continuation of concerns related to diversity.
• Differences in cultures could resulted in a failure of the brand specifically in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to get market share.



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