Recommendations of Travel And Tourism In India Focus On Innovation And Customer Experience Case Help

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Recommendations of Travel And Tourism In India Focus On Innovation And Customer Experience Case Study Help

On the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the business is suggested to think about alternative 3. As alternative 3 would allow the company to broaden in international markets without any reduction in its local profits and any deterioration of its market position. The business could pursue alternative 1 which would allow the company to focus on possible international markets rather than the local markets but as the business is highly reliant on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the substantial decline in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Travel And Tourism In India Focus On Innovation And Customer Experience Case Help Stores

The company has a long term market position in US which can not be created quickly in the new markets. The alternative would help the company to broaden in global markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Expedition of new international markets.
• Increase in profits from international markets.
• Elimination of issues related to variety.
• Revenue diversification.
• Step towards being a strong worldwide brand.

Cons:

• Loss of extensive earnings from the local markets.
• Increase in competition.
• Distinctions in cultures might led to a failure of the brand especially in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Travel And Tourism In India Focus On Innovation And Customer Experience Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could pose a severe danger to the market share of company. In this situation the company could think about presenting Click and Recommendations of Travel And Tourism In India Focus On Innovation And Customer Experience Case Analysis stores. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Minimizing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the market position
• Removal of brand name Individuality
• Removal of the excellent shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to broaden towards the worldwide markets without closing its domestic stores that adds to the major part of profits of the business. The pros and cons connected to Alternative 3 are offered listed below;

Pros:

• Reducing competitors danger
• Access to the world markets
• Increasing the size of customer base
• Big Incomes
• Expedition of new global markets.
• Boost in profits from international markets.
• Income diversity.
• Step towards being a strong international brand name.

Cons:

• Extension of concerns connected to diversity.
• Distinctions in cultures might led to a failure of the brand name especially in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenditures to acquire market share.



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