Recommendations of The Tata Nano Project: Making Of The Worlds Cheapest Car Case Analysis

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Recommendations of The Tata Nano Project: Making Of The Worlds Cheapest Car Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of various options, the company is advised to think about alternative 3. As alternative 3 would permit the company to broaden in worldwide markets without any reduction in its local incomes and any wear and tear of its market position. The company could pursue alternative 1 which would make it possible for the business to focus on prospective international markets rather than the regional markets however as the business is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decline in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of The Tata Nano Project: Making Of The Worlds Cheapest Car Case Analysis Stores

Growth towards global markets through opening new stores in other Europe and Asian nations with closing domestic shops is although a good choice for increasing the international presence of the business. However, the closing of domestic stores might highly affect the revenues of the firm as above 90% of its stores lie locally and closing those stores would ultimately decrease the incomes of the company. The business has a long term market position in US which can not be produced quickly in the new markets. The alternative would assist the company to broaden in international markets along with the removal of problems raised in its local markets associated with its variety. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Exploration of brand-new global markets.
• Increase in revenue from worldwide markets.
• Elimination of issues connected to variety.
• Revenue diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of substantial revenues from the local markets.
• Increase in competition.
• Distinctions in cultures might caused a failure of the brand name especially in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of The Tata Nano Project: Making Of The Worlds Cheapest Car Case Solution Stores

Alternative 2 consists of the intro of online market locations through producing an appropriate company's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might present a serious threat to the marketplace share of business. The rivals are shifting towards click and Recommendations of The Tata Nano Project: Making Of The Worlds Cheapest Car Case Solution shops with Gap presenting Piperline. This shift towards online markets could decrease the earnings for business. In this circumstance the business could think about introducing Click and Recommendations of The Tata Nano Project: Making Of The Worlds Cheapest Car Case Solution stores. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic stores. The benefits and drawbacks of option 2 are provided as follows;

Pros:

• Low investment
• Reducing competitors risk
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Profits
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Threat to the marketplace position
• Elimination of brand name Individuality
• Elimination of the fantastic store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to broaden towards the global markets without closing its domestic stores that contributes to the major part of earnings of the company. The advantages and disadvantages connected to Alternative 3 are provided listed below;

Pros:

• Reducing competitors hazard
• Access to the world markets
• Expanding consumer base
• Big Profits
• Exploration of brand-new international markets.
• Boost in earnings from global markets.
• Earnings diversification.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of issues associated with diversity.
• Distinctions in cultures could resulted in a failure of the brand name specifically in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to gain market share.



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