Recommendations of The Tata Nano Project Making Of The Worlds Cheapest Car Case Help

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Recommendations of The Tata Nano Project Making Of The Worlds Cheapest Car Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of various alternatives, the business is recommended to think about alternative 3. As alternative 3 would enable the company to broaden in worldwide markets without any reduction in its regional profits and any deterioration of its market position. By thinking about Alternative 3, the business could maintain its store experience and brand originality. Nevertheless, it could also consider alternative 2 that might permit the business to access the marketplaces with no possible investment. The business might pursue alternative 1 which would enable the business to focus on possible international markets rather than the regional markets but as the company is extremely dependent on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the considerable decline in business's revenue. For that reason, the company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The Tata Nano Project Making Of The Worlds Cheapest Car Case Analysis Stores

Growth towards worldwide markets through opening new stores in other Europe and Asian nations with closing domestic shops is although a great option for increasing the worldwide existence of the company. Nevertheless, the closing of domestic shops might highly affect the revenues of the company as above 90% of its stores lie domestically and closing those shops would ultimately minimize the incomes of the firm. Moreover, the company has a long term market position in United States which can not be created soon in the new markets. The option would help the company to broaden in global markets together with the removal of concerns raised in its local markets associated with its variety. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Exploration of brand-new worldwide markets.
• Increase in revenue from international markets.
• Elimination of issues associated with variety.
• Revenue diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of comprehensive earnings from the regional markets.
• Boost in competition.
• Distinctions in cultures might caused a failure of the brand especially in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of The Tata Nano Project Making Of The Worlds Cheapest Car Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might position a severe danger to the market share of business. In this situation the business could consider introducing Click and Recommendations of The Tata Nano Project Making Of The Worlds Cheapest Car Case Help stores. These stores with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competitors threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand Individuality
• Elimination of the excellent shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might think about, is to expand towards the international markets without closing its domestic stores that contributes to the huge part of incomes of the company. The benefits and drawbacks connected to Alternative 3 are provided below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Expanding customer base
• Large Earnings
• Exploration of new international markets.
• Boost in income from global markets.
• Profits diversity.
• Step towards being a strong global brand.

Cons:

• Continuation of issues connected to diversity.
• Differences in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to acquire market share.



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