Porter's 5 Forces analysis of The Tata Nano Project Making Of The Worlds Cheapest Car Case Help

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Porter's 5 Forces analysis of The Tata Nano Project Making Of The Worlds Cheapest Car Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of The Tata Nano Project Making Of The Worlds Cheapest Car Case Analysis might be performed to design different techniques using the strengths of the company to obtain chances, overcome weak points and to decrease the risks. It might likewise be used to examine that how particular weaknesses resist specific chances and increase the dangers. The techniques prepared utilizing the Porter's 5 Forces analysis of The Tata Nano Project Making Of The Worlds Cheapest Car Case Solution are given as follows;
• Utilization of strong worldwide brand position and financial resources in broadening towards prospective markets.
• Special brand experience could assist the business to better position itself in brand-new markets.
• Resistance in growth in the prospective international markets encouraging variety.
• High costs restricts the expansion in different Asian and African countries with low per capita income.
• Strong brand name acknowledgment, non-traditional ways of marketing and the distinct brand experience could be utilized to minimize the hazard from possible consumers.
• Rigorous look policies could led to the customer shift towards Victoria with high social obligation.
• Restricted target audience might led to a decrease in the overall market share of the business.
These strategies might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of The Tata Nano Project Making Of The Worlds Cheapest Car Case Analysis might be carried out to examine the schedule of financial resources to the company that might be utilized in expansion towards worldwide markets. The financial position of the business could be examined by using the information given in the case Exhibit 1. The ratios that could be thought about in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has a sensible monetary performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be prospective and the business must put efforts in increasing its revenues along with lowering its operational costs to increase its earnings margins.

Porter's 5 Forces analysis of The Tata Nano Project Making Of The Worlds Cheapest Car Case Solution

Segmentation

Most of the business's Brick and Mortar stores are situated in US including above 500 stores in almost each of the state of United States. The business has also an international existence in 8 various countries with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is probably the 10% of its shops in the US.

Targeting


The company targets its clothes brand name to the young, high and good-looking teens and kids that are considered to be cool. This targeting policy is accountable for numerous distinctions in the business connected to its rivals. The company employs great looking guys and females for its stores and follows a stringent look policy to keep destination of attractive individuals towards its shops and offer a distinct brand name experience.

Positioning


The business has positioned its brand as a high-end brand name targeting just a particular market sector. The company with its non-traditional ways of marketing through designs and representatives posters its brand name image as a luxury clothing brand name targeted to the cool and good-looking characters in society. This market position draws in various elite people towards the brand name however it hurts the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of The Tata Nano Project Making Of The Worlds Cheapest Car Case Solution deals with a lot of competitors in the market with the existence of numerous number of rivals in the market. Space is also considered to be a possible competitor in local as well as in global; markets as the business is thinking about to move in the international markets.



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