Porter's 5 Forces analysis of The Polaris-Orbitech Merger Case Solution

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Porter's 5 Forces analysis of The Polaris-Orbitech Merger Case Study Solution

A Porter's 5 Forces analysis of The Polaris-Orbitech Merger Case Analysis could be carried out to design different strategies utilizing the strengths of the company to get chances, overcome weak points and to lower the hazards. It might also be used to examine that how specific weaknesses withstand particular opportunities and increase the threats. The strategies drafted using the Porter's 5 Forces analysis of The Polaris-Orbitech Merger Case Help are given as follows;
• Usage of strong international brand name position and funds in expanding towards prospective markets.
• Distinct brand name experience might help out the business to much better position itself in brand-new markets.
• Resistance in expansion in the possible worldwide markets encouraging variety.
• High prices restricts the growth in various Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional ways of marketing and the unique brand name experience could be made use of to reduce the hazard from prospective clients.
• Rigorous appearance policies could led to the consumer shift towards Victoria with high social duty.
• Minimal target audience could led to a decrease in the total market share of the company.
These techniques might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of The Polaris-Orbitech Merger Case Solution might be performed to examine the schedule of financial resources to the company that might be used in growth towards global markets. The monetary position of the company could be assessed by using the information given up the case Exhibition 1. The ratios that might be thought about in financial performance analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the company has a sensible monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net earnings margin does not seems to be possible and the company must put efforts in increasing its incomes along with minimizing its functional costs to increase its profit margins.

Porter's 5 Forces analysis of The Polaris-Orbitech Merger Case Analysis

Segmentation

Most of the company's Brick and Mortar stores are situated in US consisting of above 500 stores in almost each of the state of United States. The company has also an international existence in 8 various countries with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is most likely the 10% of its shops in the United States.

Targeting

The company targets its clothing brand to the young, tall and attractive teens and kids that are thought about to be cool. This targeting policy is accountable for different differences in the business connected to its competitors. The business hires excellent looking men and women for its stores and follows a rigorous look policy to maintain tourist attraction of good-looking people towards its stores and provide an unique brand name experience.

Positioning

The company has actually positioned its brand as a high-end brand name targeting only a particular market section. The company with its non-traditional ways of marketing through models and agents posters its brand image as a luxury clothing brand name targeted to the cool and good-looking characters in society. Although, this market position brings in numerous elite individuals towards the brand however it injures the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of The Polaris-Orbitech Merger Case Help faces a lot of competitors in the market with the presence of numerous number of rivals in the market. Space is also thought about to be a prospective competitor in regional as well as in global; markets as the business is thinking about to shift in the international markets.

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