Porter's 5 Forces analysis of The Morgan Stanley - Dean Witter Merger Case Analysis

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Porter's 5 Forces analysis of The Morgan Stanley - Dean Witter Merger Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of The Morgan Stanley - Dean Witter Merger Case Solution could be carried out to design different methods using the strengths of the business to get chances, conquer weaknesses and to decrease the dangers. It might also be utilized to evaluate that how particular weak points withstand specific opportunities and increase the hazards. The techniques drafted utilizing the Porter's 5 Forces analysis of The Morgan Stanley - Dean Witter Merger Case Analysis are provided as follows;
• Utilization of strong global brand name position and financial resources in broadening towards potential markets.
• Distinct brand experience might assist the business to better position itself in brand-new markets.
• Resistance in expansion in the prospective global markets encouraging diversity.
• High prices limits the expansion in various Asian and African countries with low per capita earnings.
• Strong brand acknowledgment, non-traditional ways of marketing and the special brand name experience might be utilized to minimize the danger from possible consumers.
• Rigorous look policies might led to the consumer shift towards Victoria with high social duty.
• Limited target markets could resulted in a decrease in the total market share of the company.
These methods could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of The Morgan Stanley - Dean Witter Merger Case Help might be conducted to evaluate the accessibility of funds to the business that could be used in growth towards worldwide markets. The financial position of the business could be evaluated by utilizing the information given in the case Display 1. The ratios that could be considered in financial performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the business has an affordable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not appears to be potential and the company should put efforts in increasing its profits in addition to decreasing its operational costs to increase its earnings margins.

Porter's 5 Forces analysis of The Morgan Stanley - Dean Witter Merger Case Analysis

Segmentation

Most of the business's Brick and Mortar stores are located in United States including above 500 stores in nearly each of the state of United States. The business has also a worldwide presence in 8 various countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is probably the 10% of its stores in the US.

Targeting


The business targets its clothes brand to the young, high and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for various differences in the business connected to its rivals. The company employs great looking men and ladies for its shops and follows a stringent look policy to maintain tourist attraction of attractive individuals towards its shops and supply a special brand name experience.

Positioning


The business has placed its brand as a high-end brand targeting just a specific market section. The business with its non-traditional methods of marketing through designs and representatives posters its brand image as a high-end clothes brand name targeted to the cool and attractive personalities in society. This market position brings in numerous elite people towards the brand name however it hurts the company's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of The Morgan Stanley - Dean Witter Merger Case Solution faces a lot of competitors in the market with the presence of numerous number of rivals in the market. Space is likewise thought about to be a possible competitor in regional as well as in global; markets as the business is thinking about to move in the global markets.



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