Recommendations of The Kodak-Fuji Rivalry Case Help

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Recommendations of The Kodak-Fuji Rivalry Case Study Analysis

On the basis of above internal and external analysis of the business together with the examination of various alternatives, the business is advised to think about alternative 3. As alternative 3 would allow the company to broaden in global markets without any decrease in its local incomes and any degeneration of its market position. By thinking about Alternative 3, the business might maintain its store experience and brand name originality. However, it could also think about alternative 2 that could allow the company to access the marketplaces without any potential financial investment. The business might pursue alternative 1 which would make it possible for the company to focus on possible international markets rather than the local markets however as the company is highly reliant on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the substantial decrease in business's revenue. For that reason, the business is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The Kodak-Fuji Rivalry Case Help Stores

Growth towards international markets through opening new stores in other Europe and Asian countries with closing domestic shops is although an excellent alternative for increasing the worldwide existence of the business. Nevertheless, the closing of domestic stores could highly impact the revenues of the firm as above 90% of its stores lie domestically and closing those stores would eventually lower the earnings of the firm. Furthermore, the business has a long term market position in US which can not be created soon in the brand-new markets. The choice would help the company to broaden in international markets in addition to the removal of issues raised in its local markets associated with its diversity. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Exploration of brand-new worldwide markets.
• Boost in revenue from global markets.
• Removal of issues associated with diversity.
• Revenue diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of comprehensive revenues from the local markets.
• Boost in competitors.
• Differences in cultures might led to a failure of the brand name especially in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of The Kodak-Fuji Rivalry Case Analysis Stores

Alternative 2 includes the intro of online market places through creating a proper business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might posture a severe risk to the marketplace share of company. Additionally, the competitors are moving towards click and Recommendations of The Kodak-Fuji Rivalry Case Analysis stores with Gap presenting Piperline. This shift towards online markets could lower the incomes for company. In this situation the company might consider presenting Click and Recommendations of The Kodak-Fuji Rivalry Case Analysis stores. These stores with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic shops. The pros and cons of option 2 are given as follows;

Pros:

• Low investment
• Decreasing competitors threat
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Incomes
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Hazard to the market position
• Elimination of brand Uniqueness
• Removal of the great shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to expand towards the international markets without closing its domestic shops that contributes to the huge part of earnings of the business. The benefits and drawbacks connected to Alternative 3 are provided listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Expanding consumer base
• Big Revenues
• Expedition of new global markets.
• Boost in revenue from worldwide markets.
• Profits diversification.
• Step towards being a strong worldwide brand.

Cons:

• Extension of concerns related to variety.
• Distinctions in cultures could resulted in a failure of the brand name particularly in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenditures to acquire market share.



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