Recommendations of The Eseva Project Providing G2c Services In Andhra Pradesh (India) Case Solution

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Recommendations of The Eseva Project Providing G2c Services In Andhra Pradesh (India) Case Study Solution

On the basis of above internal and external analysis of the business along with the examination of numerous options, the company is advised to consider alternative 3. As alternative 3 would allow the business to broaden in worldwide markets with no decrease in its regional earnings and any wear and tear of its market position. By considering Alternative 3, the business might preserve its store experience and brand uniqueness. However, it could likewise consider alternative 2 that could permit the business to access the markets with no possible investment. Although, the business might pursue alternative 1 which would enable the company to focus on prospective international markets rather than the local markets but as the company is highly depending on the regional markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decline in company's income. The business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The Eseva Project Providing G2c Services In Andhra Pradesh (India) Case Solution Stores

Expansion towards worldwide markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a good alternative for increasing the worldwide presence of the business. The closing of domestic stores might highly impact the earnings of the firm as above 90% of its shops are situated locally and closing those shops would ultimately lower the profits of the firm. Additionally, the company has a long term market position in US which can not be produced soon in the new markets. The choice would help the business to broaden in global markets along with the removal of concerns raised in its local markets connected to its diversity. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Increase in earnings from international markets.
• Elimination of concerns associated with diversity.
• Earnings diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of substantial profits from the local markets.
• Increase in competitors.
• Distinctions in cultures could caused a failure of the brand particularly in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of The Eseva Project Providing G2c Services In Andhra Pradesh (India) Case Solution Stores

Alternative 2 includes the intro of online market places through creating a correct business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might pose a serious threat to the market share of company. Furthermore, the rivals are shifting towards click and Recommendations of The Eseva Project Providing G2c Services In Andhra Pradesh (India) Case Help shops with Space introducing Piperline. This shift towards online markets could minimize the revenues for business. In this situation the company could think about introducing Click and Recommendations of The Eseva Project Providing G2c Services In Andhra Pradesh (India) Case Analysis stores. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic shops. The advantages and disadvantages of option 2 are offered as follows;

Pros:

• Low financial investment
• Minimizing competitors hazard
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Incomes
• Low Operating Expense
• Easy new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand Originality
• Removal of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to broaden towards the global markets without closing its domestic shops that contributes to the major part of revenues of the business. The pros and cons related to Alternative 3 are provided listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Increasing the size of consumer base
• Large Earnings
• Exploration of new worldwide markets.
• Increase in earnings from global markets.
• Profits diversification.
• Step towards being a strong international brand name.

Cons:

• Continuation of problems associated with variety.
• Differences in cultures could caused a failure of the brand name particularly in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenditures to acquire market share.



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