Porter's 5 Forces analysis of The Ecitizen Portal Integrating Government Services On-Line In Singapore Case Analysis

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Porter's 5 Forces analysis of The Ecitizen Portal Integrating Government Services On-Line In Singapore Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of The Ecitizen Portal Integrating Government Services On-Line In Singapore Case Analysis could be conducted to design numerous strategies using the strengths of the company to obtain chances, overcome weak points and to minimize the risks. It might also be used to evaluate that how certain weaknesses resist specific chances and increase the threats. The techniques prepared using the Porter's 5 Forces analysis of The Ecitizen Portal Integrating Government Services On-Line In Singapore Case Help are given as follows;
• Usage of strong international brand position and funds in broadening towards potential markets.
• Unique brand experience could help out the business to much better position itself in new markets.
• Resistance in expansion in the possible worldwide markets motivating diversity.
• High prices limits the expansion in numerous Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional ways of marketing and the unique brand name experience could be utilized to lower the threat from possible consumers.
• Rigorous appearance policies might caused the customer shift towards Victoria with high social duty.
• Restricted target markets could resulted in a decrease in the overall market share of the business.
These techniques could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of The Ecitizen Portal Integrating Government Services On-Line In Singapore Case Help could be conducted to examine the accessibility of funds to the company that might be utilized in expansion towards worldwide markets. The monetary position of the company might be examined by using the information given in the case Exhibition 1. The ratios that could be thought about in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has an affordable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not appears to be possible and the company needs to put efforts in increasing its incomes along with decreasing its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of The Ecitizen Portal Integrating Government Services On-Line In Singapore Case Solution

Segmentation

The segmentation analysis consists of the analysis of various service segments of the company in domestic and the international, markets. The majority of the company's Brick and Mortar stores lie in United States including above 500 shops in nearly each of the state of US. The business has also a global existence in 8 various countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is probably the 10% of its stores in the US. It indicates that bulk of the revenues of the business originated from the regional markets. Additionally, the company is considering to expand its stores into 7 more European and Asian countries. A chart showing the presence of the company in various international markets is given up the Appendix 2.

Targeting


The company targets its clothes brand name to the young, tall and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for numerous distinctions in the business associated with its competitors. The company employs excellent looking guys and women for its stores and follows a rigorous appearance policy to keep destination of good-looking individuals towards its shops and provide a distinct brand name experience.

Positioning


The business has positioned its brand as a high-end brand targeting only a specific market sector. The company with its non-traditional ways of marketing through designs and agents posters its brand name image as a luxury clothing brand name targeted to the cool and good-looking personalities in society. Although, this market position brings in numerous elite people towards the brand but it harms the business's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of The Ecitizen Portal Integrating Government Services On-Line In Singapore Case Solution deals with a great deal of competitors in the market with the existence of various variety of competitors in the market. A chart showing the close rivals along with their characteristics and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest rivals for business with its marketing technique related to the television shows. Space is likewise considered to be a possible rival in regional as well as in international; markets as the business is considering to shift in the international markets. Along with it, The Ecitizen Portal Integrating Government Services On-Line In Singapore Case Study Solution. with its versatile pricing technique and the Victoria's Street with its strong social status present an extreme danger to the existing market share of the Porter's 5 Forces analysis of The Ecitizen Portal Integrating Government Services On-Line In Singapore Case Help.



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