Recommendations of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Analysis

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Recommendations of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of numerous alternatives, the business is suggested to consider alternative 3. As alternative 3 would allow the business to expand in international markets without any decrease in its local incomes and any deterioration of its market position. The business could pursue alternative 1 which would allow the company to focus on possible worldwide markets rather than the local markets however as the company is extremely dependent on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the considerable decline in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Help Stores

The business has a long term market position in United States which can not be generated soon in the brand-new markets. The choice would help the business to expand in international markets along with the elimination of concerns raised in its local markets related to its variety.

Pros:

• Exploration of brand-new global markets.
• Increase in income from international markets.
• Removal of problems connected to variety.
• Revenue diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of comprehensive profits from the regional markets.
• Boost in competition.
• Distinctions in cultures could led to a failure of the brand specifically in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Help Stores

Alternative 2 includes the intro of online market places through creating an appropriate business's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could posture a serious danger to the marketplace share of business. The rivals are moving towards click and Recommendations of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Analysis stores with Space presenting Piperline. This shift towards online markets could minimize the earnings for company. In this scenario the company might think about introducing Click and Recommendations of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Analysis shops. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic stores. The pros and cons of alternative 2 are given as follows;

Pros:

• Low investment
• Minimizing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Earnings
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand Individuality
• Elimination of the terrific shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of revenues of the business. The pros and cons connected to Alternative 3 are offered listed below;

Pros:

• Lowering competitors risk
• Access to the world markets
• Expanding customer base
• Big Incomes
• Expedition of new international markets.
• Boost in income from worldwide markets.
• Revenue diversification.
• Action towards being a strong international brand.

Cons:

• Extension of issues associated with diversity.
• Distinctions in cultures might caused a failure of the brand especially in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenses to get market share.



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