Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Help

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Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Study Help

A Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Analysis could be conducted to create different strategies utilizing the strengths of the business to avail opportunities, overcome weaknesses and to reduce the threats. It might likewise be used to assess that how specific weaknesses withstand specific chances and increase the dangers. The methods drafted utilizing the Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Solution are offered as follows;
• Utilization of strong worldwide brand position and funds in broadening towards prospective markets.
• Unique brand experience could assist the company to better position itself in new markets.
• Resistance in expansion in the prospective international markets encouraging variety.
• High costs restricts the expansion in numerous Asian and African countries with low per capita income.
• Strong brand name acknowledgment, non-traditional methods of marketing and the special brand name experience might be made use of to minimize the hazard from potential customers.
• Rigorous look policies might caused the customer shift towards Victoria with high social responsibility.
• Restricted target audience might resulted in a decline in the total market share of the company.
These methods might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Analysis could be performed to examine the availability of funds to the business that might be made use of in expansion towards worldwide markets. The monetary position of the company might be evaluated by using the information given up the case Exhibition 1. The ratios that might be considered in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has a reasonable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net revenue margin does not seems to be potential and the company should put efforts in increasing its revenues along with reducing its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Analysis

Segmentation

The segmentation analysis consists of the analysis of various service sectors of the company in domestic and the worldwide, markets. The majority of the business's Brick and Mortar stores lie in United States including above 500 shops in almost each of the state of US. However, the company has likewise an international existence in 8 various nations with its highest number of stores situated in UK i.e. 21. The companyhas a total of 54 shops in global markets that is probably the 10% of its shops in the US. It implies that bulk of the revenues of the business originated from the local markets. The business is considering to expand its stores into 7 more European and Asian countries. A chart showing the presence of the business in various worldwide markets is given in the Appendix 2.

Targeting

The company targets its clothing brand name to the young, high and attractive teens and kids that are considered to be cool. This targeting policy is accountable for numerous differences in the company related to its competitors. For example, the company hires excellent looking males and females for its stores and follows a stringent look policy to preserve attraction of good-looking people towards its shops and offer a distinct brand experience.

Positioning

The business has placed its brand name as a high-end brand name targeting only a particular market sector. The company with its non-traditional methods of marketing through models and agents posters its brand name image as a high-end clothing brand targeted to the cool and good-looking characters in society. This market position draws in various elite individuals towards the brand name but it injures the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Solution faces a lot of competition in the market with the presence of various number of competitors in the market. A chart showing the close competitors together with their qualities and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is thought about to be the greatest rivals for company with its marketing technique related to the television programs. Gap is likewise thought about to be a prospective rival in regional as well as in international; markets as the business is thinking about to move in the worldwide markets. In addition to it, The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Study Solution. with its flexible prices strategy and the Victoria's Street with its strong social status posture a serious risk to the present market share of the Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Help.

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