Pestel Analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Help

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Pestel Analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, organisation tax rate and basic tax rate had actually decreased which eventually had an effect on the development of organisation revenues. This unanticipated development in revenues will eventually increase the charitable activities in Canada in order to improve the company image and to promote himself in an ethical way.

Economical Factor:

Due to the international financial crises in the year 2008 and 2009, the comparative growth of Gdp (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This decreased does not present the decrease in the per capita income of Canadian people in the year 2012 from the year 2011 however the development in per capita earnings have actually increased in decreasing way which may not be the reason to the decrease in charitable activities since the per capita income had actually grown in 2012 in contrast of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Help will now target the primary and high school children to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their income is very low as they depend on their moms and dads, enjoyed the frozen treats and interested to provide the important contributions for the much better health of Pestel Analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Help of Canada.

Technological Factor:

Due to the technological improvement in Canada, the small and business organisations will produce more in less cost which eventually lead towards the cost saving resulting in more earnings and margins which might lead towards the more involvement in the charitable activities and a yearly occasion such as Miracle Treat Day in orderto supply the valuable donations for the better health of Pestel Analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Analysis of Canada.

Strategies:

There are four alternative methods whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative methods are:

The key issues facing by the company are related to the
1. Time constraint of 3 months to make and carry out the technique in Toronto, Canada
2. A consistent decline in the collection of donations on annual basis
3. A decrease in the per store income in Toronto which have actually failed to raise donations from here
4. A main focus of Pestel Analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Help Structure is towards the advancement ofloyalty programs and the building of client relationships with possible customers of Miracle Reward Day
5. Some franchise owners are disappointing their willingness to take part in an annual event day due to the believe that their involvement in Wonder Reward Day are leading to the reduction of the earnings along with the not any major modification prior to and after profits of their companies and organisations

PEST Analysis:

1. Franchise Rewards: By providing the incentives to franchise owners, the hospital will be able to raise as much funds as possible to be generated through an annual event called Wonder Treat Day.
For this function, the hospital ought to begin the Reward contest such as the first place prizeon the basis of the highest contribution, 2nd place prizeon the basis of the second greatest donation, third location reward on the basis of the 3rd highest donation, and much more. These prizes will encourage the franchise owners to participate more in the charitable activities in a yearly event of Miracle Treat Day.
2. Commitment Card: In order to develop and keep more devoted consumers for Pestel Analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Analysis to supply the valuable contributions for the much better health of Pestel Analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Analysis of Canada, the hospital needs to create the commitment card program for the blizzards to recognized commitment in clients.
3. Schools: For the function to get the quick boost in number of contributions from the area of Toronto, hospital must consist of the variety of schools located in Toronto to take part inan yearly event such as Miracle Treat Dayto supply the valuable contributions for the much better health of Pestel Analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Help of Canada.
Email Marketing: Using Email marketing must be executed by the hospital to capture the number of schools and franchise owners to participate in an annual event such as Miracle Treat Dayto provide the important contributions for the much better health of Pestel Analysis of The Coca-Cola - Honest Tea Deal: Promoting Sustainability Or Corporate Greenwashing Case Analysis of Canada.

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