Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Analysis

Home >> Ibs Center For Management Research >> The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Analysis might be carried out to design various methods utilizing the strengths of the company to obtain opportunities, get rid of weak points and to lower the risks. It might also be used to evaluate that how specific weaknesses withstand specific opportunities and increase the threats. The strategies prepared using the Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Analysis are provided as follows;
• Utilization of strong international brand name position and funds in expanding towards prospective markets.
• Unique brand experience could assist the company to better position itself in new markets.
• Resistance in growth in the possible global markets motivating diversity.
• High prices restricts the growth in different Asian and African countries with low per capita income.
• Strong brand recognition, non-traditional methods of marketing and the unique brand name experience could be used to lower the threat from possible consumers.
• Strict appearance policies could resulted in the customer shift towards Victoria with high social duty.
• Minimal target markets might caused a decline in the total market share of the business.
These strategies might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Analysis could be conducted to examine the schedule of funds to the business that could be utilized in growth towards international markets. The monetary position of the company might be examined by using the data given up the case Exhibit 1. The ratios that might be thought about in monetary efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the company has an affordable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net revenue margin does not seems to be potential and the business should put efforts in increasing its earnings along with lowering its functional expenses to increase its profit margins.

Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Analysis

Segmentation

The division analysis consists of the analysis of different company sectors of the business in domestic and the international, markets. The majority of the business's Physical stores lie in US consisting of above 500 stores in nearly each of the state of United States. The company has also a worldwide existence in 8 various nations with its greatest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is most likely the 10% of its stores in the United States. It suggests that bulk of the revenues of the business come from the local markets. The company is considering to expand its shops into 7 more European and Asian nations. A chart showing the presence of the company in different worldwide markets is given up the Appendix 2.

Targeting


The company targets its clothes brand name to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is accountable for numerous distinctions in the business related to its competitors. For example, the business works with excellent looking males and females for its shops and follows a strict appearance policy to keep destination of attractive people towards its stores and provide a special brand name experience.

Positioning


The company has positioned its brand name as a high-end brand name targeting only a particular market segment. The business with its non-traditional methods of marketing through models and representatives posters its brand name image as a high-end clothes brand targeted to the cool and good-looking characters in society. This market position brings in different elite people towards the brand however it harms the company's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Analysis faces a lot of competitors in the market with the existence of numerous variety of competitors in the market. A chart showing the close rivals along with their attributes and the marketing technique is given in. it might be seen that the American Eagle Outfitters is considered to be the greatest rivals for company with its marketing method associated to the television shows. Additionally, Space is also considered to be a possible rival in local in addition to in international; markets as the business is thinking about to shift in the worldwide markets. In addition to it, The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Solution. with its versatile rates strategy and the Victoria's Street with its strong social status posture an extreme risk to the present market share of the Porter's 5 Forces analysis of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Help.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.