Recommendations of The Axa Way: Improving Quality Of Services Case Solution

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Recommendations of The Axa Way: Improving Quality Of Services Case Study Analysis

On the basis of above internal and external analysis of the company along with the examination of various alternatives, the company is recommended to consider alternative 3. As alternative 3 would enable the company to expand in international markets without any decrease in its regional earnings and any wear and tear of its market position. The company might pursue alternative 1 which would allow the company to focus on potential worldwide markets rather than the regional markets but as the business is extremely reliant on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decline in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of The Axa Way: Improving Quality Of Services Case Analysis Stores

The company has a long term market position in US which can not be created soon in the brand-new markets. The option would help the business to expand in international markets along with the elimination of issues raised in its local markets related to its diversity.

Pros:

• Exploration of new international markets.
• Increase in earnings from worldwide markets.
• Elimination of issues connected to diversity.
• Earnings diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive profits from the regional markets.
• Increase in competitors.
• Distinctions in cultures could resulted in a failure of the brand name particularly in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of The Axa Way: Improving Quality Of Services Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might posture a serious risk to the market share of business. In this circumstance the business might think about presenting Click and Recommendations of The Axa Way: Improving Quality Of Services Case Analysis stores. These stores with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low financial investment
• Minimizing competitors threat
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy new market entrance

Cons:

• Danger to the market position
• Elimination of brand Uniqueness
• Removal of the terrific shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to broaden towards the worldwide markets without closing its domestic stores that adds to the major part of revenues of the business. The benefits and drawbacks related to Alternative 3 are offered listed below;

Pros:

• Lowering competitors risk
• Access to the world markets
• Expanding consumer base
• Large Profits
• Expedition of brand-new international markets.
• Boost in profits from worldwide markets.
• Income diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of concerns associated with diversity.
• Distinctions in cultures might resulted in a failure of the brand especially in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to acquire market share.



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