Porter's 5 Forces analysis of The Axa Way: Improving Quality Of Services Case Help

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Porter's 5 Forces analysis of The Axa Way: Improving Quality Of Services Case Study Analysis

A Porter's 5 Forces analysis of The Axa Way: Improving Quality Of Services Case Analysis could be conducted to develop different methods using the strengths of the company to avail chances, get rid of weaknesses and to minimize the hazards. It might also be used to assess that how particular weak points resist particular opportunities and increase the threats. The techniques drafted utilizing the Porter's 5 Forces analysis of The Axa Way: Improving Quality Of Services Case Analysis are given as follows;
• Usage of strong international brand position and financial resources in broadening towards possible markets.
• Distinct brand experience might help out the company to better position itself in new markets.
• Resistance in growth in the prospective global markets motivating diversity.
• High rates restricts the expansion in numerous Asian and African nations with low per capita earnings.
• Strong brand recognition, non-traditional methods of marketing and the special brand name experience could be made use of to minimize the hazard from prospective customers.
• Rigorous look policies could resulted in the consumer shift towards Victoria with high social responsibility.
• Restricted target markets might caused a decrease in the total market share of the business.
These methods might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of The Axa Way: Improving Quality Of Services Case Help might be conducted to examine the accessibility of financial resources to the company that could be made use of in growth towards worldwide markets. The monetary position of the business might be assessed by utilizing the data given up the case Exhibit 1. The ratios that might be thought about in monetary efficiency analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the company has a reasonable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not appears to be possible and the business should put efforts in increasing its earnings together with reducing its functional expenses to increase its earnings margins.

Porter's 5 Forces analysis of The Axa Way: Improving Quality Of Services Case Solution

Segmentation

Many of the business's Brick and Mortar stores are located in United States including above 500 stores in almost each of the state of US. The business has likewise an international presence in 8 various nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is probably the 10% of its shops in the US.

Targeting

The business targets its clothes brand to the young, tall and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the company related to its competitors. The business employs excellent looking men and ladies for its stores and follows a stringent appearance policy to keep attraction of attractive individuals towards its stores and supply an unique brand name experience.

Positioning

The company has positioned its brand name as a high-end brand name targeting just a specific market segment. The business with its non-traditional ways of marketing through models and agents posters its brand image as a luxury clothing brand name targeted to the cool and good-looking characters in society. Although, this market position attracts various elite people towards the brand name however it harms the business's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of The Axa Way: Improving Quality Of Services Case Analysis faces a lot of competition in the market with the presence of numerous number of rivals in the market. Gap is likewise considered to be a potential competitor in local as well as in global; markets as the company is considering to shift in the international markets.

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