Recommendations of The Axa Way Improving Quality Of Services Case Analysis

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Recommendations of The Axa Way Improving Quality Of Services Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the business is advised to think about alternative 3. As alternative 3 would enable the company to broaden in worldwide markets without any reduction in its regional incomes and any wear and tear of its market position. The business could pursue alternative 1 which would allow the company to focus on possible worldwide markets rather than the regional markets but as the business is extremely reliant on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the significant decrease in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of The Axa Way Improving Quality Of Services Case Analysis Stores

Expansion towards worldwide markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although a good alternative for increasing the worldwide existence of the company. The closing of domestic shops might extremely affect the profits of the company as above 90% of its stores are situated domestically and closing those stores would ultimately lower the earnings of the company. Additionally, the company has a long term market position in United States which can not be produced soon in the brand-new markets. The alternative would assist the company to expand in worldwide markets in addition to the removal of problems raised in its regional markets connected to its variety. The pros and Cons for Option 1 are listed below;

Pros:

• Exploration of brand-new worldwide markets.
• Increase in income from worldwide markets.
• Elimination of issues associated with variety.
• Profits diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of extensive incomes from the local markets.
• Increase in competition.
• Differences in cultures could caused a failure of the brand especially in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of The Axa Way Improving Quality Of Services Case Help Stores

Alternative 2 consists of the introduction of online market locations through producing a correct company's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might present an extreme hazard to the marketplace share of company. Additionally, the competitors are moving towards click and Recommendations of The Axa Way Improving Quality Of Services Case Solution shops with Space presenting Piperline. This shift towards online markets could lower the earnings for company. In this scenario the company could think about introducing Click and Recommendations of The Axa Way Improving Quality Of Services Case Analysis shops. These stores with a low requirement of funds to settle would make it possible for the business to reach international markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are offered as follows;

Pros:

• Low financial investment
• Decreasing competition risk
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Profits
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Removal of brand Originality
• Removal of the terrific shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to broaden towards the global markets without closing its domestic shops that adds to the huge part of incomes of the company. The pros and cons related to Alternative 3 are provided below;

Pros:

• Lowering competition hazard
• Access to the world markets
• Enlarging consumer base
• Large Incomes
• Exploration of brand-new international markets.
• Boost in revenue from international markets.
• Earnings diversity.
• Step towards being a strong international brand name.

Cons:

• Continuation of concerns related to diversity.
• Differences in cultures might caused a failure of the brand name especially in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to get market share.



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