Porter's 5 Forces analysis of The Aventis-Sanofi Merger: Role Of French Government Case Analysis

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Porter's 5 Forces analysis of The Aventis-Sanofi Merger: Role Of French Government Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of The Aventis-Sanofi Merger: Role Of French Government Case Solution might be performed to develop different strategies using the strengths of the business to avail chances, conquer weaknesses and to lower the threats. It could likewise be utilized to examine that how specific weaknesses withstand specific opportunities and increase the dangers. The techniques prepared using the Porter's 5 Forces analysis of The Aventis-Sanofi Merger: Role Of French Government Case Solution are given as follows;
• Usage of strong global brand name position and financial resources in expanding towards potential markets.
• Unique brand name experience might assist the business to better position itself in brand-new markets.
• Resistance in growth in the possible international markets motivating diversity.
• High prices limits the growth in various Asian and African countries with low per capita income.
• Strong brand name acknowledgment, non-traditional ways of marketing and the distinct brand experience could be utilized to decrease the hazard from potential customers.
• Rigorous look policies could caused the consumer shift towards Victoria with high social responsibility.
• Limited target audience could caused a decline in the overall market share of the company.
These techniques could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of The Aventis-Sanofi Merger: Role Of French Government Case Analysis might be conducted to evaluate the accessibility of funds to the company that might be utilized in growth towards global markets. The financial position of the company could be assessed by using the information given up the case Exhibition 1. The ratios that might be considered in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the company has a reasonable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not seems to be prospective and the company needs to put efforts in increasing its earnings together with decreasing its operational costs to increase its revenue margins.

Porter's 5 Forces analysis of The Aventis-Sanofi Merger: Role Of French Government Case Analysis

Segmentation

Most of the company's Brick and Mortar stores are situated in US including above 500 stores in almost each of the state of United States. The business has likewise a global presence in 8 different countries with its highest number of stores situated in United Kingdom i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is probably the 10% of its stores in the US.

Targeting


The business targets its clothes brand name to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the business associated with its rivals. For instance, the company employs great looking men and women for its shops and follows a rigorous appearance policy to preserve attraction of good-looking individuals towards its shops and provide an unique brand experience.

Positioning


The business has actually placed its brand as a high-end brand name targeting only a specific market segment. The business with its non-traditional methods of marketing through models and agents posters its brand image as a high-end clothing brand name targeted to the cool and good-looking personalities in society. Although, this market position draws in numerous elite individuals towards the brand name however it harms the company's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of The Aventis-Sanofi Merger: Role Of French Government Case Help deals with a lot of competitors in the market with the existence of numerous number of rivals in the market. Gap is also considered to be a potential rival in local as well as in global; markets as the company is considering to move in the global markets.



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