Recommendations of The Aventis-Sanofi Merger Role Of French Government Case Analysis

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Recommendations of The Aventis-Sanofi Merger Role Of French Government Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of various alternatives, the company is advised to consider alternative 3. As alternative 3 would permit the business to expand in international markets with no reduction in its local profits and any deterioration of its market position. By thinking about Alternative 3, the company might preserve its store experience and brand name individuality. Nevertheless, it might likewise think about alternative 2 that could allow the company to access the marketplaces without any possible financial investment. Although, the company might pursue alternative 1 which would allow the business to focus on possible worldwide markets rather than the regional markets but as the business is extremely based on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would lead to the considerable decrease in company's revenue. For that reason, the business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The Aventis-Sanofi Merger Role Of French Government Case Help Stores

The business has a long term market position in United States which can not be created soon in the new markets. The option would assist the business to expand in international markets along with the elimination of issues raised in its regional markets related to its diversity.

Pros:

• Expedition of new international markets.
• Increase in income from global markets.
• Removal of problems related to variety.
• Revenue diversification.
• Step towards being a strong worldwide brand.

Cons:

• Loss of extensive profits from the regional markets.
• Boost in competitors.
• Differences in cultures might resulted in a failure of the brand name particularly in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of The Aventis-Sanofi Merger Role Of French Government Case Help Stores

Alternative 2 includes the introduction of online market places through creating an appropriate business's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might posture an extreme danger to the market share of company. The competitors are moving towards click and Recommendations of The Aventis-Sanofi Merger Role Of French Government Case Solution shops with Space introducing Piperline. This shift towards online markets might reduce the incomes for company. In this scenario the business could consider introducing Click and Recommendations of The Aventis-Sanofi Merger Role Of French Government Case Analysis stores. These stores with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic shops. The advantages and disadvantages of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Lowering competitors danger
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Large Profits
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the market position
• Elimination of brand name Individuality
• Elimination of the excellent store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might think about, is to broaden towards the global markets without closing its domestic shops that contributes to the major part of revenues of the business. The benefits and drawbacks associated with Alternative 3 are provided listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Expanding consumer base
• Big Revenues
• Exploration of brand-new global markets.
• Increase in profits from global markets.
• Earnings diversity.
• Action towards being a strong international brand name.

Cons:

• Extension of problems related to variety.
• Differences in cultures could resulted in a failure of the brand particularly in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenditures to acquire market share.



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