Porter's 5 Forces analysis of The Aventis-Sanofi Merger Role Of French Government Case Solution

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Porter's 5 Forces analysis of The Aventis-Sanofi Merger Role Of French Government Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of The Aventis-Sanofi Merger Role Of French Government Case Analysis could be performed to create numerous methods utilizing the strengths of the company to obtain chances, overcome weak points and to decrease the dangers. It could also be used to examine that how certain weak points resist particular chances and increase the dangers. The techniques prepared utilizing the Porter's 5 Forces analysis of The Aventis-Sanofi Merger Role Of French Government Case Help are given as follows;
• Utilization of strong worldwide brand position and financial resources in broadening towards prospective markets.
• Special brand experience could help out the company to better position itself in new markets.
• Resistance in expansion in the potential worldwide markets motivating diversity.
• High costs limits the expansion in different Asian and African nations with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the special brand name experience could be made use of to reduce the hazard from possible consumers.
• Stringent appearance policies could led to the customer shift towards Victoria with high social responsibility.
• Minimal target audience might caused a decline in the total market share of the company.
These methods might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of The Aventis-Sanofi Merger Role Of French Government Case Solution might be conducted to evaluate the schedule of funds to the company that might be used in expansion towards global markets. The financial position of the company could be examined by utilizing the data given up the case Exhibit 1. The ratios that could be thought about in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the company has a reasonable financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not appears to be potential and the business should put efforts in increasing its incomes together with decreasing its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of The Aventis-Sanofi Merger Role Of French Government Case Help

Segmentation

Most of the company's Brick and Mortar stores are located in United States consisting of above 500 stores in practically each of the state of US. The company has also a global existence in 8 various nations with its greatest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is most likely the 10% of its shops in the United States.

Targeting


The business targets its clothing brand to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for different differences in the business connected to its rivals. For example, the company employs good looking males and females for its shops and follows a rigorous look policy to keep attraction of good-looking individuals towards its stores and provide a special brand name experience.

Positioning


The business has actually placed its brand as a high-end brand targeting only a particular market segment. The company with its non-traditional methods of marketing through models and representatives posters its brand name image as a high-end clothes brand name targeted to the cool and good-looking personalities in society. This market position brings in different elite people towards the brand but it harms the business's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of The Aventis-Sanofi Merger Role Of French Government Case Help deals with a lot of competitors in the market with the presence of numerous number of competitors in the market. Space is likewise thought about to be a prospective competitor in regional as well as in global; markets as the company is thinking about to shift in the international markets.



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