Porter's 5 Forces analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Help

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Porter's 5 Forces analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Study Analysis

A Porter's 5 Forces analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Help could be conducted to design numerous methods using the strengths of the company to avail opportunities, overcome weaknesses and to lower the dangers. It might also be utilized to examine that how particular weak points withstand particular chances and increase the dangers. The techniques drafted utilizing the Porter's 5 Forces analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Analysis are given as follows;
• Utilization of strong international brand position and funds in broadening towards prospective markets.
• Distinct brand experience might assist the company to much better position itself in new markets.
• Resistance in expansion in the prospective international markets encouraging variety.
• High prices limits the growth in different Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional ways of marketing and the unique brand name experience might be made use of to minimize the threat from potential customers.
• Strict look policies might led to the consumer shift towards Victoria with high social obligation.
• Minimal target audience might resulted in a decline in the overall market share of the company.
These methods could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Help might be carried out to examine the availability of financial resources to the business that might be made use of in growth towards international markets. The financial position of the business might be examined by using the data given in the case Exhibit 1. The ratios that could be thought about in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not appears to be potential and the business should put efforts in increasing its profits along with decreasing its functional expenses to increase its profit margins.

Porter's 5 Forces analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Analysis

Segmentation

Most of the company's Brick and Mortar shops are located in United States including above 500 shops in practically each of the state of US. The company has also a global presence in 8 various nations with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is most likely the 10% of its shops in the United States.

Targeting

The business targets its clothing brand to the young, tall and attractive teenagers and kids that are considered to be cool. This targeting policy is responsible for various distinctions in the company related to its competitors. The company works with great looking guys and women for its stores and follows a stringent look policy to maintain tourist attraction of attractive individuals towards its stores and provide an unique brand experience.

Positioning

The company has placed its brand as a high-end brand targeting only a specific market sector. The business with its non-traditional ways of marketing through models and representatives posters its brand name image as a luxury clothing brand name targeted to the cool and attractive personalities in society. This market position brings in numerous elite individuals towards the brand name but it injures the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Analysis deals with a lot of competitors in the market with the existence of different number of rivals in the market. Space is likewise considered to be a possible competitor in local as well as in global; markets as the business is thinking about to shift in the worldwide markets.



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