Pestel Analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Analysis

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Pestel Analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Study Analysis

Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the corporate tax rate, business tax rate and basic tax rate had actually decreased which eventually had an effect on the development of business profits. This unanticipated growth in earnings will eventually increase the charitable activities in Canada in order to enhance the business image and to promote himself in an ethical method.

Economical Factor:

Due to the worldwide financial crises in the year 2008 and 2009, the relative growth of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This declined does not provide the decline in the per capita earnings of Canadian people in the year 2012 from the year 2011 but the growth in per capita earnings have increased in reducing way which may not be the factor to the decline in charitable activities due to the fact that the per capita earnings had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has actually been chosen that the Pestel Analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Analysis will now target the primary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their income is extremely low as they are dependent upon their moms and dads, took pleasure in the frozen treats and interested to supply the important donations for the better health of Pestel Analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Help of Canada.

Technological Factor:

Due to the technological improvement in Canada, the small and corporate companies will produce more in less cost which ultimately lead towards the cost saving resulting in more earnings and margins which might lead towards the more involvement in the charitable activities and an annual occasion such as Miracle Treat Day in orderto supply the valuable donations for the better health of Pestel Analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Help of Canada.

Strategies:

There are four alternative strategies whose application will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The key problems dealing with by the business relate to the
1. Time restriction of 3 months to make and execute the technique in Toronto, Canada
2. A consistent decrease in the collection of donations on yearly basis
3. A decrease in the per shop income in Toronto which have actually stopped working to raise donations from here
4. A primary focus of Pestel Analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Solution Structure is towards the development ofloyalty programs and the structure of customer relationships with possible clients of Wonder Treat Day
5. Some franchise owners are not showing their determination to take part in an annual occasion day due to the believe that their involvement in Miracle Reward Day are leading to the decrease of the earnings in addition to the not any significant change prior to and after incomes of their companies and organisations

PEST Analysis:


1. Franchise Incentives: By providing the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be created through an annual occasion named Miracle Treat Day.
For this purpose, the hospital should begin the Reward contest such as the top place prizeon the basis of the highest contribution, 2nd location prizeon the basis of the second greatest contribution, 3rd location prize on the basis of the third highest donation, and much more. These rewards will motivate the franchise owners to take part more in the charitable activities in a yearly occasion of Wonder Reward Day.
2. Loyalty Card: In order to develop and keep more devoted customers for Pestel Analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Analysis to supply the valuable donations for the much better health of Pestel Analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Help of Canada, the hospital must create the commitment card program for the blizzards to recognized commitment in customers.
3. Schools: For the purpose to get the quick increase in number of contributions from the area of Toronto, hospital should consist of the number of schools located in Toronto to take part inan yearly event such as Wonder Treat Dayto provide the valuable donations for the better health of Pestel Analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Help of Canada.
Email Marketing: Using Email marketing must be implemented by the hospital to capture the variety of schools and franchise owners to take part in a yearly occasion such as Wonder Treat Dayto offer the valuable contributions for the much better health of Pestel Analysis of Tcl-Thomson Electronics Corporation: A Failed Joint Venture Case Solution of Canada.




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