Recommendations of Tata Skys Marketing Strategies Case Help

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Recommendations of Tata Skys Marketing Strategies Case Study Solution

On the basis of above internal and external analysis of the business in addition to the examination of different alternatives, the company is recommended to consider alternative 3. As alternative 3 would permit the business to broaden in international markets with no reduction in its local revenues and any degeneration of its market position. By considering Alternative 3, the company could preserve its shop experience and brand name uniqueness. Nevertheless, it could likewise think about alternative 2 that might allow the company to access the markets with no possible investment. The business might pursue alternative 1 which would enable the company to focus on potential international markets rather than the local markets however as the business is highly dependent on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the significant decrease in business's income. Therefore, the company is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Tata Skys Marketing Strategies Case Analysis Stores

Growth towards worldwide markets through opening brand-new shops in other Europe and Asian countries with closing domestic stores is although a great option for increasing the global presence of the business. However, the closing of domestic stores might extremely affect the profits of the firm as above 90% of its shops are located locally and closing those stores would ultimately minimize the revenues of the firm. Moreover, the business has a long term market position in US which can not be generated quickly in the brand-new markets. The alternative would help the business to broaden in global markets together with the elimination of concerns raised in its regional markets related to its variety. The advantages and disadvantages for Alternative 1 are noted below;

Pros:

• Expedition of new international markets.
• Boost in revenue from global markets.
• Elimination of concerns related to variety.
• Income diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive revenues from the local markets.
• Increase in competitors.
• Differences in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Tata Skys Marketing Strategies Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might position a severe threat to the market share of business. In this circumstance the business could consider presenting Click and Recommendations of Tata Skys Marketing Strategies Case Help stores. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competition risk
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Elimination of brand Uniqueness
• Removal of the fantastic shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could think about, is to broaden towards the global markets without closing its domestic stores that adds to the major part of revenues of the company. The benefits and drawbacks related to Alternative 3 are offered below;

Pros:

• Lowering competition risk
• Access to the world markets
• Expanding consumer base
• Big Incomes
• Expedition of new international markets.
• Boost in revenue from international markets.
• Revenue diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of issues connected to diversity.
• Distinctions in cultures might resulted in a failure of the brand name particularly in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to gain market share.



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