Recommendations of Tata Consultancy Services: The Pioneer In The Indian It Industry Case Help

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Recommendations of Tata Consultancy Services: The Pioneer In The Indian It Industry Case Study Analysis

RecommendationsOn the basis of above internal and external analysis of the company in addition to the evaluation of different options, the company is suggested to consider alternative 3. As alternative 3 would allow the company to broaden in global markets without any reduction in its local profits and any deterioration of its market position. By considering Alternative 3, the business could preserve its store experience and brand name uniqueness. Nevertheless, it could also think about alternative 2 that might allow the company to access the marketplaces without any possible financial investment. Although, the business might pursue alternative 1 which would allow the business to focus on prospective worldwide markets rather than the regional markets however as the company is highly depending on the local markets with 90% of its shops in the US, there fore pursuing option 1 would lead to the considerable decrease in business's income. The company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Tata Consultancy Services: The Pioneer In The Indian It Industry Case Analysis Stores

International SegmentsGrowth towards worldwide markets through opening brand-new shops in other Europe and Asian countries with closing domestic stores is although a good alternative for increasing the global existence of the business. Nevertheless, the closing of domestic stores might highly affect the incomes of the firm as above 90% of its stores are located locally and closing those stores would eventually minimize the incomes of the company. The business has a long term market position in US which can not be created quickly in the new markets. The alternative would help the company to broaden in worldwide markets together with the elimination of problems raised in its local markets related to its variety. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Expedition of new worldwide markets.
• Boost in revenue from worldwide markets.
• Removal of problems connected to diversity.
• Profits diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of extensive profits from the regional markets.
• Increase in competitors.
• Distinctions in cultures might led to a failure of the brand name specifically in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Tata Consultancy Services: The Pioneer In The Indian It Industry Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might present a serious danger to the market share of business. In this circumstance the business could think about introducing Click and Recommendations of Tata Consultancy Services: The Pioneer In The Indian It Industry Case Analysis shops. These shops with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low financial investment
• Reducing competitors risk
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Earnings
• Low Operating Expense
• Easy new market entryway

Cons:

• Danger to the market position
• Removal of brand Uniqueness
• Removal of the excellent shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to expand towards the international markets without closing its domestic shops that contributes to the huge part of profits of the company. The advantages and disadvantages associated with Alternative 3 are offered listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Enlarging consumer base
• Big Profits
• Expedition of new international markets.
• Increase in income from international markets.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of issues connected to diversity.
• Distinctions in cultures could led to a failure of the brand name particularly in Asian countries.
• Low earnings at initial levels.
• Boost in marketing expenditures to acquire market share.



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