Recommendations of Sustainability Management At Nau Inc. Case Analysis

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Recommendations of Sustainability Management At Nau Inc. Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of numerous options, the company is recommended to consider alternative 3. As alternative 3 would enable the business to broaden in global markets without any reduction in its local incomes and any degeneration of its market position. The company could pursue alternative 1 which would allow the business to focus on prospective global markets rather than the local markets however as the company is extremely dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the substantial decline in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Sustainability Management At Nau Inc. Case Help Stores

The business has a long term market position in US which can not be generated quickly in the new markets. The alternative would help the company to expand in worldwide markets along with the elimination of problems raised in its local markets related to its variety.

Pros:

• Exploration of brand-new global markets.
• Boost in profits from global markets.
• Elimination of problems related to diversity.
• Income diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competition.
• Differences in cultures might caused a failure of the brand especially in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Sustainability Management At Nau Inc. Case Solution Stores

Alternative 2 includes the introduction of online market locations through generating an appropriate business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might position a serious danger to the marketplace share of business. Moreover, the rivals are shifting towards click and Recommendations of Sustainability Management At Nau Inc. Case Help shops with Gap introducing Piperline. This shift towards online markets might lower the revenues for company. In this scenario the business might think about introducing Click and Recommendations of Sustainability Management At Nau Inc. Case Analysis stores. These stores with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are given as follows;

Pros:

• Low financial investment
• Decreasing competition danger
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the market position
• Elimination of brand Originality
• Removal of the fantastic shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to expand towards the global markets without closing its domestic shops that adds to the huge part of profits of the business. The pros and cons connected to Alternative 3 are offered listed below;

Pros:

• Minimizing competition risk
• Access to the world markets
• Enlarging consumer base
• Large Revenues
• Exploration of new international markets.
• Increase in earnings from global markets.
• Income diversity.
• Step towards being a strong international brand.

Cons:

• Extension of concerns associated with diversity.
• Distinctions in cultures could resulted in a failure of the brand specifically in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenses to gain market share.



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