Recommendations of Steve Ells: Promoting Food With Integrity Case Help

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Recommendations of Steve Ells: Promoting Food With Integrity Case Study Solution

On the basis of above internal and external analysis of the business along with the assessment of numerous alternatives, the business is suggested to consider alternative 3. As alternative 3 would allow the business to expand in worldwide markets without any decrease in its local profits and any wear and tear of its market position. The company could pursue alternative 1 which would enable the business to focus on prospective global markets rather than the local markets however as the business is extremely reliant on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the significant decrease in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Steve Ells: Promoting Food With Integrity Case Analysis Stores

The company has a long term market position in United States which can not be generated quickly in the brand-new markets. The choice would assist the business to expand in international markets along with the elimination of problems raised in its regional markets related to its diversity.

Pros:

• Exploration of new global markets.
• Boost in earnings from international markets.
• Removal of problems related to diversity.
• Revenue diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of substantial revenues from the local markets.
• Increase in competition.
• Differences in cultures might resulted in a failure of the brand name specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Steve Ells: Promoting Food With Integrity Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could pose an extreme danger to the market share of company. In this scenario the business could consider presenting Click and Recommendations of Steve Ells: Promoting Food With Integrity Case Solution shops. These shops with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competition risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Elimination of brand name Originality
• Removal of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to expand towards the global markets without closing its domestic shops that contributes to the major part of earnings of the company. The pros and cons associated with Alternative 3 are offered listed below;

Pros:

• Lowering competition danger
• Access to the world markets
• Enlarging consumer base
• Big Incomes
• Expedition of brand-new global markets.
• Boost in income from worldwide markets.
• Profits diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of concerns related to diversity.
• Distinctions in cultures could caused a failure of the brand name particularly in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenditures to gain market share.



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