Recommendations of Steve Ells Promoting Food With Integrity Case Analysis

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On the basis of above internal and external analysis of the business along with the assessment of numerous alternatives, the business is suggested to think about alternative 3. As alternative 3 would enable the business to expand in global markets without any decrease in its local profits and any deterioration of its market position. The company might pursue alternative 1 which would enable the business to focus on possible global markets rather than the local markets but as the business is extremely reliant on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decrease in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Steve Ells Promoting Food With Integrity Case Solution Stores

Expansion towards global markets through opening brand-new shops in other Europe and Asian nations with closing domestic shops is although a great option for increasing the worldwide existence of the company. The closing of domestic stores could highly affect the earnings of the firm as above 90% of its stores are located domestically and closing those shops would eventually decrease the incomes of the company. The business has a long term market position in US which can not be produced quickly in the new markets. The choice would assist the business to expand in worldwide markets along with the elimination of concerns raised in its local markets related to its variety. The pros and Cons for Option 1 are noted below;

Pros:

• Exploration of brand-new global markets.
• Boost in profits from international markets.
• Elimination of problems related to variety.
• Earnings diversity.
• Action towards being a strong global brand name.

Cons:

• Loss of comprehensive revenues from the local markets.
• Boost in competition.
• Differences in cultures might led to a failure of the brand name specifically in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Steve Ells Promoting Food With Integrity Case Solution Stores

Alternative 2 includes the intro of online market places through producing a correct company's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could present a serious danger to the market share of company. Moreover, the rivals are shifting towards click and Recommendations of Steve Ells Promoting Food With Integrity Case Solution stores with Space introducing Piperline. This shift towards online markets could decrease the incomes for company. In this circumstance the business could consider presenting Click and Recommendations of Steve Ells Promoting Food With Integrity Case Analysis stores. These shops with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic stores. The pros and cons of alternative 2 are provided as follows;

Pros:

• Low investment
• Lowering competition hazard
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Threat to the market position
• Elimination of brand name Uniqueness
• Removal of the excellent store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to expand towards the global markets without closing its domestic stores that adds to the huge part of profits of the business. The advantages and disadvantages related to Alternative 3 are given listed below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Expanding customer base
• Big Earnings
• Expedition of new international markets.
• Boost in profits from international markets.
• Revenue diversity.
• Step towards being a strong global brand.

Cons:

• Extension of issues related to variety.
• Differences in cultures could resulted in a failure of the brand particularly in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenses to gain market share.



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