Recommendations of Standard Chartereds Acquisition Of American Express Bank (B) Case Solution

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Recommendations of Standard Chartereds Acquisition Of American Express Bank (B) Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of numerous alternatives, the company is suggested to consider alternative 3. As alternative 3 would enable the company to expand in international markets without any decrease in its local revenues and any deterioration of its market position. The company might pursue alternative 1 which would enable the company to focus on prospective international markets rather than the regional markets however as the business is highly reliant on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decline in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Standard Chartereds Acquisition Of American Express Bank (B) Case Help Stores

The company has a long term market position in United States which can not be produced soon in the new markets. The choice would assist the company to expand in global markets along with the removal of concerns raised in its regional markets related to its diversity.

Pros:

• Exploration of new international markets.
• Boost in income from international markets.
• Elimination of concerns related to diversity.
• Income diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of extensive profits from the local markets.
• Boost in competitors.
• Distinctions in cultures might led to a failure of the brand particularly in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Standard Chartereds Acquisition Of American Express Bank (B) Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could pose a severe danger to the market share of company. In this situation the business might think about introducing Click and Recommendations of Standard Chartereds Acquisition Of American Express Bank (B) Case Analysis stores. These stores with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Lowering competitors threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Elimination of brand Originality
• Elimination of the fantastic shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to broaden towards the worldwide markets without closing its domestic stores that adds to the huge part of revenues of the business. The pros and cons connected to Alternative 3 are provided below;

Pros:

• Lowering competition danger
• Access to the world markets
• Increasing the size of consumer base
• Big Incomes
• Expedition of new worldwide markets.
• Boost in revenue from worldwide markets.
• Earnings diversity.
• Step towards being a strong international brand name.

Cons:

• Continuation of issues related to diversity.
• Differences in cultures might led to a failure of the brand especially in Asian countries.
• Low earnings at initial levels.
• Boost in marketing expenditures to acquire market share.



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