Recommendations of Standard Chartered Banks Acquisition Of American Express Bank (A) Case Analysis

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Recommendations of Standard Chartered Banks Acquisition Of American Express Bank (A) Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of different options, the company is suggested to think about alternative 3. As alternative 3 would enable the business to expand in worldwide markets without any reduction in its regional incomes and any deterioration of its market position. The business might pursue alternative 1 which would enable the company to focus on possible worldwide markets rather than the regional markets but as the business is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Standard Chartered Banks Acquisition Of American Express Bank (A) Case Solution Stores

The business has a long term market position in US which can not be created quickly in the new markets. The choice would assist the business to expand in worldwide markets along with the elimination of issues raised in its local markets related to its diversity.

Pros:

• Exploration of new worldwide markets.
• Increase in income from worldwide markets.
• Elimination of issues related to diversity.
• Income diversification.
• Action towards being a strong international brand.

Cons:

• Loss of substantial incomes from the local markets.
• Boost in competition.
• Differences in cultures might resulted in a failure of the brand name particularly in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Standard Chartered Banks Acquisition Of American Express Bank (A) Case Analysis Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might position an extreme risk to the market share of business. In this situation the business could consider presenting Click and Recommendations of Standard Chartered Banks Acquisition Of American Express Bank (A) Case Analysis stores. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competition threat
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the marketplace position
• Removal of brand Individuality
• Removal of the fantastic shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to expand towards the global markets without closing its domestic shops that contributes to the major part of incomes of the company. The advantages and disadvantages connected to Alternative 3 are offered below;

Pros:

• Decreasing competitors hazard
• Access to the world markets
• Expanding consumer base
• Large Earnings
• Exploration of brand-new global markets.
• Increase in revenue from international markets.
• Profits diversity.
• Step towards being a strong global brand name.

Cons:

• Continuation of issues connected to variety.
• Differences in cultures could resulted in a failure of the brand name specifically in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenditures to gain market share.



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