Pestel Analysis of Sony Corporation: Losing Competitive Advantage Case Analysis

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Pestel Analysis of Sony Corporation: Losing Competitive Advantage Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, business tax rate and general tax rate had decreased which eventually had an influence on the development of business revenues. This unforeseen development in revenues will eventually increase the charitable activities in Canada in order to enhance the company image and to market himself in an ethical way.

Economical Factor:

Due to the international monetary crises in the year 2008 and 2009, the relative growth of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This decreased does not present the decline in the per capita earnings of Canadian individuals in the year 2012 from the year 2011 however the growth in per capita earnings have increased in decreasing way which might not be the factor to the decline in charitable activities since the per capita income had grown in 2012 in contrast of 2011.

Social Factor:

As it has actually been decided that the Pestel Analysis of Sony Corporation: Losing Competitive Advantage Case Analysis will now target the elementary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their income is really low as they are dependent upon their parents, delighted in the frozen deals with and interested to supply the important contributions for the much better health of Pestel Analysis of Sony Corporation: Losing Competitive Advantage Case Help of Canada.

Technological Factor:

Due to the technological advancement in Canada, the small and corporate organisations will produce more in less cost which eventually lead towards the expense conserving leading to more earnings and margins which might lead towards the more involvement in the charitable activities and a yearly event such as Miracle Reward Day in orderto provide the important contributions for the better health of Pestel Analysis of Sony Corporation: Losing Competitive Advantage Case Help of Canada.

Strategies:

There are four alternative techniques whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative techniques are:

The key problems dealing with by the business relate to the
1. Time restraint of 3 months to make and carry out the technique in Toronto, Canada
2. A constant decrease in the collection of contributions on annual basis
3. A decrease in the per shop earnings in Toronto which have stopped working to raise donations from here
4. A main focus of Pestel Analysis of Sony Corporation: Losing Competitive Advantage Case Analysis Foundation is towards the development ofloyalty programs and the structure of client relationships with potential clients of Wonder Treat Day
5. Some franchise owners are not showing their desire to participate in a yearly occasion day due to the believe that their involvement in Wonder Treat Day are resulting in the decrease of the profits along with the not any major change before and after profits of their companies and services

PEST Analysis:

1. Franchise Incentives: By offering the incentives to franchise owners, the hospital will be able to raise as much funds as possible to be created through an annual event named Wonder Reward Day.
For this function, the hospital ought to start the Reward contest such as the top place prizeon the basis of the highest donation, 2nd place prizeon the basis of the 2nd highest donation, 3rd location prize on the basis of the third greatest donation, and much more. These prizes will encourage the franchise owners to participate more in the charitable activities in an annual event of Wonder Treat Day.
2. Loyalty Card: In order to develop and maintain more loyal customers for Pestel Analysis of Sony Corporation: Losing Competitive Advantage Case Help to offer the valuable contributions for the better health of Pestel Analysis of Sony Corporation: Losing Competitive Advantage Case Solution of Canada, the hospital should produce the commitment card program for the blizzards to established loyalty in consumers.
3. Schools: For the purpose to get the quick increase in variety of contributions from the location of Toronto, hospital needs to include the number of schools located in Toronto to participate inan yearly event such as Wonder Treat Dayto supply the valuable contributions for the much better health of Pestel Analysis of Sony Corporation: Losing Competitive Advantage Case Help of Canada.
Email Marketing: The use of Email marketing should be implemented by the hospital to catch the variety of schools and franchise owners to participate in an annual occasion such as Miracle Treat Dayto provide the important contributions for the better health of Pestel Analysis of Sony Corporation: Losing Competitive Advantage Case Help of Canada.

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