Porter's 5 Forces analysis of Sony Corporation Losing Competitive Advantage Case Solution

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Porter's 5 Forces analysis of Sony Corporation Losing Competitive Advantage Case Study Solution

A Porter's 5 Forces analysis of Sony Corporation Losing Competitive Advantage Case Help could be conducted to develop different methods using the strengths of the business to avail opportunities, get rid of weak points and to reduce the dangers. It could also be used to assess that how certain weaknesses withstand particular chances and increase the risks. The methods prepared utilizing the Porter's 5 Forces analysis of Sony Corporation Losing Competitive Advantage Case Solution are offered as follows;
• Utilization of strong worldwide brand position and funds in expanding towards possible markets.
• Distinct brand experience could help out the company to better position itself in brand-new markets.
• Resistance in growth in the possible global markets encouraging diversity.
• High rates limits the expansion in various Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional ways of marketing and the distinct brand name experience could be used to minimize the hazard from prospective customers.
• Strict look policies might resulted in the customer shift towards Victoria with high social responsibility.
• Restricted target audience might caused a decline in the overall market share of the business.
These techniques could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Sony Corporation Losing Competitive Advantage Case Help might be performed to assess the availability of funds to the business that could be made use of in growth towards global markets. The financial position of the business might be examined by using the data given in the case Exhibition 1. The ratios that could be considered in financial performance analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the company has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not appears to be possible and the company should put efforts in increasing its profits along with reducing its operational costs to increase its revenue margins.

Porter's 5 Forces analysis of Sony Corporation Losing Competitive Advantage Case Analysis

Segmentation

The segmentation analysis includes the analysis of various company segments of the business in domestic and the worldwide, markets. Most of the business's Brick and Mortar shops are located in United States including above 500 stores in almost each of the state of United States. Nevertheless, the company has also an international presence in 8 various nations with its greatest variety of stores situated in United Kingdom i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is most likely the 10% of its shops in the US. It suggests that majority of the revenues of the business originated from the local markets. The business is considering to broaden its shops into 7 more European and Asian countries. A chart revealing the presence of the business in different worldwide markets is given in the Appendix 2.

Targeting

The business targets its clothes brand to the young, high and good-looking teens and kids that are considered to be cool. This targeting policy is responsible for numerous differences in the business associated with its rivals. The business works with good looking men and females for its stores and follows a strict look policy to maintain destination of attractive people towards its shops and offer an unique brand experience.

Positioning

The business has positioned its brand name as a high-end brand targeting just a specific market segment. The business with its non-traditional methods of marketing through designs and agents posters its brand name image as a high-end clothing brand name targeted to the cool and attractive personalities in society. This market position draws in different elite individuals towards the brand name however it injures the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Sony Corporation Losing Competitive Advantage Case Analysis faces a lot of competitors in the market with the presence of different number of competitors in the market. Gap is also thought about to be a prospective rival in local as well as in worldwide; markets as the business is considering to shift in the worldwide markets.

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