Recommendations of Social Entrepreneurship The Alicia Polak Way Case Solution

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Recommendations of Social Entrepreneurship The Alicia Polak Way Case Study Solution

On the basis of above internal and external analysis of the company along with the assessment of numerous alternatives, the business is recommended to consider alternative 3. As alternative 3 would allow the business to broaden in worldwide markets without any decrease in its local earnings and any wear and tear of its market position. The business could pursue alternative 1 which would enable the business to focus on potential worldwide markets rather than the local markets however as the business is extremely reliant on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Social Entrepreneurship The Alicia Polak Way Case Analysis Stores

Growth towards international markets through opening brand-new shops in other Europe and Asian countries with closing domestic stores is although an excellent option for increasing the global presence of the company. The closing of domestic shops might highly affect the earnings of the firm as above 90% of its shops are located domestically and closing those stores would ultimately decrease the profits of the firm. Moreover, the business has a long term market position in United States which can not be generated soon in the brand-new markets. The choice would assist the business to expand in global markets together with the elimination of problems raised in its local markets associated with its diversity. The pros and Cons for Alternative 1 are listed below;

Pros:

• Expedition of brand-new global markets.
• Boost in profits from worldwide markets.
• Elimination of issues connected to variety.
• Profits diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Increase in competition.
• Differences in cultures could caused a failure of the brand especially in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Social Entrepreneurship The Alicia Polak Way Case Analysis Stores

Alternative 2 includes the introduction of online market places through creating a correct company's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could pose an extreme threat to the market share of business. Moreover, the rivals are shifting towards click and Recommendations of Social Entrepreneurship The Alicia Polak Way Case Solution stores with Space presenting Piperline. This shift towards online markets could minimize the profits for business. In this scenario the company might think about presenting Click and Recommendations of Social Entrepreneurship The Alicia Polak Way Case Solution shops. These shops with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are provided as follows;

Pros:

• Low investment
• Decreasing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand Originality
• Elimination of the fantastic shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to broaden towards the global markets without closing its domestic shops that adds to the major part of profits of the company. The pros and cons connected to Alternative 3 are provided listed below;

Pros:

• Reducing competition hazard
• Access to the world markets
• Enlarging customer base
• Large Profits
• Exploration of new international markets.
• Increase in income from international markets.
• Income diversification.
• Step towards being a strong global brand.

Cons:

• Continuation of concerns related to variety.
• Differences in cultures could caused a failure of the brand name particularly in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to gain market share.



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