Recommendations of Reviving Motorola: The Zander Way Case Help

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Recommendations of Reviving Motorola: The Zander Way Case Study Analysis

On the basis of above internal and external analysis of the business along with the assessment of various options, the business is suggested to consider alternative 3. As alternative 3 would enable the company to broaden in international markets without any reduction in its local incomes and any wear and tear of its market position. The business might pursue alternative 1 which would make it possible for the business to focus on potential global markets rather than the local markets however as the business is extremely reliant on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decline in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Reviving Motorola: The Zander Way Case Analysis Stores

The business has a long term market position in US which can not be generated soon in the brand-new markets. The option would help the company to expand in international markets along with the removal of problems raised in its local markets related to its variety.

Pros:

• Expedition of brand-new international markets.
• Increase in profits from international markets.
• Removal of problems related to diversity.
• Income diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competition.
• Differences in cultures might led to a failure of the brand name particularly in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Reviving Motorola: The Zander Way Case Help Stores

Alternative 2 includes the intro of online market locations through producing a proper business's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could position a severe danger to the market share of business. The competitors are shifting towards click and Recommendations of Reviving Motorola: The Zander Way Case Analysis stores with Space presenting Piperline. This shift towards online markets could lower the revenues for company. In this circumstance the company might consider introducing Click and Recommendations of Reviving Motorola: The Zander Way Case Analysis stores. These stores with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic stores. The pros and cons of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Reducing competitors hazard
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Big Incomes
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Threat to the marketplace position
• Removal of brand Individuality
• Removal of the excellent shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to broaden towards the global markets without closing its domestic shops that adds to the huge part of profits of the company. The advantages and disadvantages related to Alternative 3 are provided listed below;

Pros:

• Lowering competition threat
• Access to the world markets
• Increasing the size of consumer base
• Large Revenues
• Expedition of new international markets.
• Boost in income from international markets.
• Profits diversity.
• Step towards being a strong international brand name.

Cons:

• Continuation of issues related to variety.
• Distinctions in cultures might led to a failure of the brand name especially in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to get market share.



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