Recommendations of Reviving Cbs: The Leslie Moonves Way Case Analysis

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Recommendations of Reviving Cbs: The Leslie Moonves Way Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of various options, the company is suggested to think about alternative 3. As alternative 3 would permit the company to broaden in international markets without any reduction in its regional earnings and any wear and tear of its market position. The business could pursue alternative 1 which would allow the company to focus on possible international markets rather than the regional markets however as the company is extremely reliant on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decline in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Reviving Cbs: The Leslie Moonves Way Case Solution Stores

Growth towards global markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a good option for increasing the global existence of the company. Nevertheless, the closing of domestic stores might extremely affect the revenues of the company as above 90% of its shops are located locally and closing those shops would eventually minimize the profits of the firm. Moreover, the company has a long term market position in United States which can not be produced soon in the new markets. The option would assist the business to broaden in international markets together with the elimination of issues raised in its regional markets related to its diversity. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Boost in income from international markets.
• Elimination of concerns connected to diversity.
• Earnings diversification.
• Action towards being a strong global brand.

Cons:

• Loss of substantial incomes from the regional markets.
• Increase in competitors.
• Distinctions in cultures could resulted in a failure of the brand name especially in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Reviving Cbs: The Leslie Moonves Way Case Help Stores

Alternative 2 includes the intro of online market places through producing a correct business's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might present a serious danger to the marketplace share of company. Moreover, the competitors are shifting towards click and Recommendations of Reviving Cbs: The Leslie Moonves Way Case Solution stores with Gap presenting Piperline. This shift towards online markets might decrease the revenues for company. In this situation the business might think about presenting Click and Recommendations of Reviving Cbs: The Leslie Moonves Way Case Solution shops. These stores with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic stores. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low financial investment
• Reducing competition threat
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Elimination of brand name Uniqueness
• Elimination of the terrific shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could consider, is to expand towards the international markets without closing its domestic stores that contributes to the major part of revenues of the business. The advantages and disadvantages related to Alternative 3 are given below;

Pros:

• Minimizing competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Big Incomes
• Expedition of new international markets.
• Boost in earnings from international markets.
• Revenue diversification.
• Step towards being a strong global brand name.

Cons:

• Continuation of issues related to diversity.
• Differences in cultures could caused a failure of the brand name especially in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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