Recommendations of Reviving Cbs The Leslie Moonves Way Case Analysis

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Recommendations of Reviving Cbs The Leslie Moonves Way Case Study Solution

On the basis of above internal and external analysis of the business along with the examination of numerous alternatives, the company is recommended to think about alternative 3. As alternative 3 would allow the business to expand in international markets without any decrease in its regional profits and any deterioration of its market position. The company could pursue alternative 1 which would allow the company to focus on possible global markets rather than the local markets however as the company is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decline in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Reviving Cbs The Leslie Moonves Way Case Solution Stores

Growth towards worldwide markets through opening new shops in other Europe and Asian nations with closing domestic stores is although an excellent alternative for increasing the global existence of the company. The closing of domestic stores might extremely affect the profits of the firm as above 90% of its shops are located locally and closing those shops would ultimately lower the earnings of the company. Moreover, the company has a long term market position in United States which can not be created soon in the new markets. The alternative would assist the business to broaden in international markets along with the removal of issues raised in its local markets related to its diversity. The advantages and disadvantages for Alternative 1 are listed below;

Pros:

• Expedition of brand-new worldwide markets.
• Increase in revenue from worldwide markets.
• Elimination of problems connected to variety.
• Revenue diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of substantial incomes from the local markets.
• Increase in competition.
• Distinctions in cultures might caused a failure of the brand particularly in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Reviving Cbs The Leslie Moonves Way Case Analysis Stores

Alternative 2 includes the introduction of online market places through generating a correct company's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might posture an extreme danger to the marketplace share of business. The competitors are moving towards click and Recommendations of Reviving Cbs The Leslie Moonves Way Case Analysis stores with Gap presenting Piperline. This shift towards online markets might minimize the revenues for company. In this circumstance the company could think about presenting Click and Recommendations of Reviving Cbs The Leslie Moonves Way Case Analysis stores. These stores with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic shops. The pros and cons of alternative 2 are offered as follows;

Pros:

• Low investment
• Lowering competition danger
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Risk to the market position
• Removal of brand name Originality
• Elimination of the great store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to broaden towards the international markets without closing its domestic shops that contributes to the huge part of revenues of the business. The benefits and drawbacks associated with Alternative 3 are offered below;

Pros:

• Decreasing competition risk
• Access to the world markets
• Expanding consumer base
• Large Revenues
• Expedition of new global markets.
• Increase in income from worldwide markets.
• Earnings diversification.
• Action towards being a strong international brand name.

Cons:

• Extension of problems related to diversity.
• Distinctions in cultures might resulted in a failure of the brand particularly in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenses to gain market share.



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