Recommendations of Political Advertising The India Shining Campaign Case Analysis

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Recommendations of Political Advertising The India Shining Campaign Case Study Help

On the basis of above internal and external analysis of the company along with the examination of different alternatives, the business is suggested to consider alternative 3. As alternative 3 would allow the company to broaden in international markets without any reduction in its regional revenues and any deterioration of its market position. The business could pursue alternative 1 which would enable the company to focus on potential worldwide markets rather than the local markets however as the company is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decrease in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Political Advertising The India Shining Campaign Case Help Stores

Growth towards global markets through opening brand-new stores in other Europe and Asian countries with closing domestic stores is although a good choice for increasing the global existence of the business. The closing of domestic shops could extremely affect the revenues of the firm as above 90% of its stores are located domestically and closing those stores would ultimately minimize the revenues of the firm. Furthermore, the business has a long term market position in United States which can not be created quickly in the brand-new markets. The option would assist the business to expand in international markets along with the elimination of problems raised in its regional markets associated with its diversity. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Exploration of new worldwide markets.
• Increase in earnings from worldwide markets.
• Elimination of problems connected to diversity.
• Revenue diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of substantial earnings from the local markets.
• Boost in competitors.
• Distinctions in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Political Advertising The India Shining Campaign Case Help Stores

Alternative 2 consists of the introduction of online market locations through generating a proper company's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might pose a severe risk to the marketplace share of company. The competitors are shifting towards click and Recommendations of Political Advertising The India Shining Campaign Case Solution shops with Gap introducing Piperline. This shift towards online markets could lower the incomes for company. In this situation the business might think about introducing Click and Recommendations of Political Advertising The India Shining Campaign Case Help shops. These stores with a low requirement of funds to settle would enable the business to reach worldwide markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low financial investment
• Minimizing competitors danger
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Earnings
• Low Operating Expense
• Easy new market entrance

Cons:

• Risk to the market position
• Elimination of brand Originality
• Removal of the fantastic store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to expand towards the international markets without closing its domestic stores that adds to the huge part of earnings of the company. The pros and cons associated with Alternative 3 are given below;

Pros:

• Reducing competitors danger
• Access to the world markets
• Expanding consumer base
• Large Revenues
• Exploration of brand-new international markets.
• Increase in revenue from global markets.
• Income diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of issues related to variety.
• Distinctions in cultures might led to a failure of the brand name particularly in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to get market share.



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