Recommendations of Parquesoft: A Unique Social Entrepreneurship Initiative Case Solution

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Recommendations of Parquesoft: A Unique Social Entrepreneurship Initiative Case Study Solution

On the basis of above internal and external analysis of the business along with the assessment of numerous options, the company is recommended to consider alternative 3. As alternative 3 would permit the business to expand in global markets without any decrease in its regional profits and any degeneration of its market position. The business could pursue alternative 1 which would make it possible for the company to focus on prospective worldwide markets rather than the local markets however as the company is highly dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the significant decline in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Parquesoft: A Unique Social Entrepreneurship Initiative Case Solution Stores

Expansion towards international markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although a great option for increasing the global existence of the business. Nevertheless, the closing of domestic stores might extremely affect the earnings of the company as above 90% of its shops lie locally and closing those stores would eventually decrease the profits of the firm. Moreover, the business has a long term market position in United States which can not be created soon in the brand-new markets. The option would assist the company to expand in global markets in addition to the removal of concerns raised in its regional markets associated with its diversity. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Exploration of new worldwide markets.
• Increase in earnings from worldwide markets.
• Removal of problems associated with diversity.
• Income diversification.
• Step towards being a strong global brand.

Cons:

• Loss of comprehensive profits from the regional markets.
• Increase in competitors.
• Differences in cultures could resulted in a failure of the brand name especially in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Parquesoft: A Unique Social Entrepreneurship Initiative Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could position an extreme threat to the market share of company. In this circumstance the business could think about presenting Click and Recommendations of Parquesoft: A Unique Social Entrepreneurship Initiative Case Analysis stores. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Minimizing competitors threat
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Profits
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Risk to the marketplace position
• Elimination of brand Originality
• Removal of the great shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to expand towards the worldwide markets without closing its domestic stores that contributes to the major part of revenues of the company. The benefits and drawbacks connected to Alternative 3 are offered below;

Pros:

• Minimizing competitors threat
• Access to the world markets
• Increasing the size of customer base
• Big Revenues
• Exploration of brand-new worldwide markets.
• Boost in earnings from worldwide markets.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Extension of issues associated with variety.
• Differences in cultures might led to a failure of the brand specifically in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenses to get market share.



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