Category: IBS Center For Management Research

  • Hotel Zed Whats Next for the Nooner William Murray

    Hotel Zed Whats Next for the Nooner William Murray

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  • Enterprise Risk Management at Hydro One A Anette Mikes 2008

    Enterprise Risk Management at Hydro One A Anette Mikes 2008

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  • Mission Veterinary Partners Boris Groysberg Zeeshan Ali Annelena Lobb

    Mission Veterinary Partners Boris Groysberg Zeeshan Ali Annelena Lobb

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  • Reformist III Virtues Skills and Tools Ricardo Calleja

    Reformist III Virtues Skills and Tools Ricardo Calleja

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    Principles of Pricing Robert J Dolan John T Gourville

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    ATH Technologies Making the Numbers Robert Simons Jennifer Packard

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    Trading Strategies with Options Robert M Conroy

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    Flipkart’s marketing plan is to become the Amazon of India. Its core values are speed, trust, and relevance. In 2011, it launched a campaign called “Save 50% of your purchase price”. They created a brand around it “Save up to 50%”. Flipkart did not use the word “Save”. Flipkart’s marketing language was simple and clean. The website was clean, easy to use, and designed for speed. The campaign was very successful. Customers saved up to 5

    Case Study Solution

    In 2014, when I wrote a case study on hypercompetition in flipkart.com (Arpita Agnihotri Saurabh Bhattacharya), I did so in my own personal opinion. Here’s what I wrote. Flipkart, India’s largest e-commerce platform has emerged as a formidable force in the industry. It was established in 2007 with an ambitious goal of providing affordable and accessible goods, and the company has indeed lived up to that vision. other F