Category: IBS Center For Management Research

Jazz The Journey Towards Diversity Equity and Inclusion

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Intellectual Property in Tough Tech Ventures Joshua Lev Krieger Jim Matheson Russ Wilcox Mel Martin 2024

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Peloton Interactive B Suraj Srinivasan Lynn Sharp Paine David Lane 2023

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Jazwares Changing Squishmallows from a Collectible Fad into a Lifestyle Brand Sheri Lambert Larry Melf Desiree Sokoli Mihir Patel

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Jazwares, a company that manufactures and sells squishable plush toys, has undergone a massive transformation over the past few years. In 2011, the brand was a mere fad, a novelty in a competitive market filled with cheap toys. Now, 2014 marks the release of Jazwares’ biggest milestone, a lifestyle brand with a broad range of products and a growing customer base. Before, we were mostly known for our collectible products: the Squishy

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Vertex Pharmaceuticals Cystic Fibrosis Foundation Robert F Higgins Brent Kazan 2007

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Preserving Trust at Carecom B Krishna G Palepu Julia Kelley 2019

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American Home Products Corp David W Mullins 1983

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Three Vignettes of Early Careers in the Life Sciences Satish Tadikonda Jacqueline Grant William Marks

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Metacore Culturalizing a Mobile Game for the Japanese Market Arto Lindblom Miikka J Lehtonen Gene Thompson

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PatientsLikeMe Using Social Network Health Data to Improve Patient Care Ridhima Aggarwal Stephen E Chick Francoise Simon 2017

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